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About the Role

As Director of Product Management – Media & Creative Activation & Optimization, you will lead a core capability area within Unified Activation in WPP Open, focused on executing and optimizing media and creative performance at scale. This is a genuine product-building role where you will take activation and optimization problems from concept through production, go-to-market, adoption, and measurable operational impact. You will have significant autonomy to shape product vision, roadmap, and priorities, working at pace to turn complex activation challenges into scalable, automated products. This is a senior IC product leadership role owning a capability area end-to-end, setting direction, managing the roadmap, and driving delivery across multidisciplinary teams.

Responsibilities

Own the product vision, strategy, and execution roadmap for Optimization & Governance in within the Unified Activation platform in WPP Open.
Own campaign optimization across media and creative — algorithmic ML optimization of budgets, bids, and targeting; portfolio-level monitoring of campaign health, delivery, and KPI performance; and agentic optimization for unstructured troubleshooting and open-ended performance improvement.
Own Dynamic Creative Optimization — measuring, governing, and improving creative performance while campaigns are live across walled gardens, buying platforms, ad servers, and other activation environments.
Own governance for the capability area — taxonomies, advertiser compliance rules, and best-practice guardrails across creative and media activation workflows, including in-flight execution.
Define and deliver agentic activation and optimization workflows that automate creative distribution, dynamic taxonomy generation & platform guardrails.
Partner with Product Ownership, Engineering, Architecture, Data Science, and other cross-functional teams to deliver scalable, resilient integrations across major media buying platforms, ad servers, and WPP Open services.
Translate complex business problems from WPP agencies and global brand clients into concrete product requirements, functional specifications, and prioritized backlogs.
Own direction and priorities across multidisciplinary delivery teams spanning Product Ownership, Engineering, Data Science, Support, and Enablement.
Manage dependency and cross-functional alignment across WPP Open platform teams, ensuring cohesive delivery across governance, integration services, and shared data layers.
Partner with Support and Enablement teams to ensure capabilities are successfully launched, adopted, and embedded into agency workflows.
Establish clear success metrics, tracking product adoption, workflow time savings, error reduction, zero tracker leakage outcomes, and client performance / KPI-driven uplift across global markets.

Requirements

Deep expertise in at least one activation domain — such as campaign activation, creative management, trafficking, optimization, or governance — with the ability and appetite to broaden across the wider suite.
Evidence of building and operationalizing automation or product capabilities that solve real workflow or activation problems.
Evidence of taking solutions beyond concept or requirements into practical use, including driving adoption or measurable workflow improvement.
Hands-on experience using agentic and AI-assisted tools to prototype product concepts, explore technical systems, accelerate documentation, and communicate ideas.
Ability to lead multidisciplinary teams spanning Product Ownership, Engineering, Data Science, Support, and Enablement through influence rather than formal reporting lines.
Strong stakeholder-management and communication skills, with the ability to translate complex agency and client problems into clear product priorities.
Sufficient technical fluency to work effectively with engineering, architecture, and data teams and make informed product decisions.
Formal product-management experience at Senior Product Manager or Director level.
Experience owning or delivering enterprise SaaS, AdTech, or MarTech products.
Experience managing or leading delivery across Engineering and Data Science teams.
Broader activation knowledge across creative, media, trafficking, governance, and campaign optimization — including in-flight structured optimization, agentic troubleshooting, and dynamic / creative optimization workflows.
Experience with major advertising and activation platforms such as Google Ads, DV360, CM360, Meta, Amazon Ads, The Trade Desk, and relevant third-party activation technology (e.g. Grasp, Smartly, Concord, SKAI).
Experience developing ML/AI-driven optimization products, automated decision systems, or agentic workflows.
Technical experience with API-led integrations, relational data models, and SQL.
Experience working within agile product-delivery environments and frameworks such as Scrum, Kanban, or Shape Up.
Day-to-day fluency with modern AI-assisted product workflows (e.g. rapid prototyping, codebase exploration, automated documentation).
Strategic thinker: Capable of decomposing complex, fragmented media operations into unified, automated software products.
Builder mindset: Comfortable moving quickly from problem definition to prototype, production and adoption rather than stopping at strategy or requirements.
High autonomy: Able to establish direction, make informed product decisions and run with an area of ownership without requiring close management.
High ownership: Demonstrates resilience and operational discipline in managing cross-functional initiatives under shifting technical landscapes.
Natural collaborator: Builds strong partnerships across technical teams, agency practitioners, and executive leadership.
Curious and adaptable: Able to develop knowledge across the wider activation ecosystem as products, channels and technologies evolve.

Skills

Product Management
Media Activation
Creative Activation
Optimization
Governance
WPP Open
Unified Activation
Campaign Optimization
Dynamic Creative Optimization
ML Optimization
Agentic Optimization
Cross-platform Monitoring
Stakeholder Management
Communication
Technical Fluency
SaaS
AdTech
MarTech
API-led integrations
Relational Data Models
SQL
Agile
Scrum
Kanban
Shape Up
AI-assisted workflows
Google Ads
DV360
CM360
Meta
Amazon Ads
The Trade Desk

Location

Hybrid

Work Type

Hybrid

Experience Level

Director
Senior Product Manager

Benefits

Passionate, inspired people
Scale and opportunity
Challenging and stimulating work

About the Company

WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
We create data products and technology that make advertising work better for people.
WPP Open is WPP’s intelligent marketing operating system, fuelling growth for the world’s most admired brands. Purpose-built for an era that demands a modern approach to data management, usage, and brand growth, we deliver modular products and interconnected capabilities across the marketing lifecycle.
Operating globally across WPP, we empower marketers and agencies to drive sustainable, data-enabled growth through connected technology and intelligent automation.

Equal Opportunity

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.