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About the Role
As the Fitness Director, you will lead the strategy and delivery of Women’s Health’s fitness content across all platforms, including membership, digital, print, video, social and events. You will work closely with the Editor-in-chief, wider Women’s Health team, Hearst commercial team, central app leads, fitness professionals and PRs to develop compelling editorial content to the highest possible standard. You will also line manage two junior fitness writers and act as an ambassador for Women’s Health, Hearst UK, and its values.
Responsibilities
- Lead on the brand’s fitness content strategy across the website, approving daily agenda-setting ideas from two junior fitness writers, ensuring content is legally sound, in line with the brand’s stance on fitness, produced to the highest possible editorial standard, and delivered in line with deadlines.
- Produce multiple of your own agenda-setting digital ideas on a daily basis, optimised for both SEO, Google Discover and trending news, to power womenshealthmag.com.uk’s biggest traffic vertical: fitness.
- Line manage two junior fitness writers, approving and feeding back on multiplatform pitches on a daily basis, and report on digital fitness performance on a weekly basis.
- Work closely with the brand’s social media team to lead on WH’s fitness social media strategy, while owning all fitness content in print and working with the Editor to flatplan, create and commission timely fitness features for 10 monthly issues.
- Own fitness membership content, creating two monthly members-only training plans, and lead on WH’s video fitness strategy, prioritising members-only app content to produce in-house real-time workout videos.
- Lead on Women’s Health’s annual Fit Night Out event and additional members-only fitness events, working with events teams to plan and coordinate workouts, panels and ticket promotion, while meeting commercial sponsorship briefs.
- Commission and edit agenda-setting freelance fitness features for both digital and print platforms, assist the editor with production of fitness bookazines and supplements, and act as an ambassador for the brand, Hearst UK, and its values, through media and public appearances.
Requirements
- A fitness specialist with experience leading on fitness content strategy across digital platforms.
- Experience producing agenda-setting digital ideas, optimised for SEO, Google Discover and trending news.
- Experience line managing writers, approving pitches and providing feedback on multiplatform content.
- Experience creating and commissioning high-quality fitness features for digital and print platforms.
- Experience working across social media, video, membership content and events.
- Experience working with internal teams, external fitness professionals, PRs, commercial teams and app leads.
- The ability to act as an ambassador for the brand, Hearst UK, and its values, through media and public appearances.
Location
- London, UK
Work Type
- In office policy with flexible Fridays
- Hybrid
Salary/Compensations
- £50,000-£55,000
Benefits
- Hearst Exclusives
- Good Housekeeping Taste and Beauty Testing Panels
- Office sample sales
- Specsavers eye care
- Company-funded Health Cash Plan
- Access to mental health support
- Discounted gym memberships
- Cycle to Work scheme
- Location Flex
- Holiday Exchange
- Charity Day
- Wellbeing resources
- Hearst ERG Groups
- Generous Workplace Pension
- Income Protection
- Life Assurance
- Season Ticket Loan
- Salary Finance tools
- Financial Wellbeing sessions
- Home Tech benefits
- Discounts across London
- Everyday savings via the HAPI at Hearst app
About the Company
- We are the UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more.
- At Hearst UK, we don't just create content – we shape culture.
- Our workplace is driven by passion, shaped by authenticity and powered by creativity.
- We back bold ideas, act with an entrepreneurial mindset and continually evolve to meet the moment - while respecting the legacy that's brought us here.
- We believe in each other's potential and push boundaries together to create meaningful impact, both across the media landscape and in people's lives.
- We're proud of our heritage - but even more excited about making history.
Equal Opportunity
- Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people.
- As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams.
- Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people.
- This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.