Growth & Marketing Manager at Verto | AE | Rezi

Growth & Marketing Manager at Verto

Growth & Marketing Manager

Verto · AE

1 weeks ago

Growth & Marketing Manager

Verto · AE

13 days ago
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About the Role

We are seeking a strategic and results-driven Growth and Marketing Manager to spearhead customer acquisition, engagement, and retention efforts across the UAE. In this pivotal role, you will build a strong local brand presence, launch high-impact campaigns, and drive measurable B2B growth. By identifying new market opportunities and leveraging your deep digital marketing expertise, you will play a central role in advancing Verto’s mission to become the leading cross-border payments partner in the region.

Responsibilities

  • Drive B2B customer acquisition by developing pipeline strategies that yield high-intent, ICP-aligned prospects.
  • Optimize customer acquisition cost (CAC), conversion rates, and overall marketing ROI through data-driven decision-making, continuous testing, and deep channel performance analysis.
  • Partner closely with the Sales and Product team to design and execute highly effective Account-Based Marketing (ABM) campaigns, continuously refine our ICP, and conduct win/loss analyses.
  • Collaborate with the central global marketing team to activate paid media campaigns, ensuring local marketing activities are data-driven and commercially focused.
  • Establish and aggressively scale Verto's local market presence in the UAE through strategic PR, thought leadership, local industry events, and brand partnerships.
  • Develop compelling, region-specific content tailored to the UAE, including customer success stories, market trend reports, white papers, and sales enablement materials.
  • Identify and cultivate strategic marketing partnerships with local industry associations, fintech partners, and relevant business organizations to expand Verto's reach.
  • Work alongside the Retention Lead to launch initiatives that strengthen customer engagement, loyalty, and advocacy throughout the entire customer lifecycle.
  • Track, analyze, and rigorously report on campaign performance, taking direct responsibility for significantly increasing the number of active UAE customers within your first 6-12 months.

Requirements

  • Minimum of 5 years of experience in growth marketing, with a proven track record of driving measurable customer acquisition through data-driven marketing strategies.
  • Deep, practical understanding of the UAE market, encompassing both traditional and digital B2B marketing landscapes.
  • Hands-on proficiency with modern marketing automation and product analytics tools such as HubSpot, PostHog, and major social media platforms.
  • Exceptional analytical skills with the ability to accurately interpret performance data, identify actionable trends, and continuously refine campaign strategies.
  • Excellent communication and storytelling abilities to craft compelling, high-converting messaging tailored for diverse B2B audiences.
  • High agility and the organizational capacity to manage multiple high-stakes projects simultaneously in a fast-paced environment while maintaining sharp attention to detail.
  • A track record of collaborating directly with Sales to understand unit economics, sales cycles, and deal disqualification criteria.
  • Proven ability to dissect complex B2B products and articulate clear ROI, efficiency, and risk-reduction messaging to finance decision-makers (CFOs, Treasurers, Managing Directors).

Skills

  • Growth marketing
  • Customer acquisition
  • Data-driven marketing strategies
  • B2B marketing
  • Digital marketing
  • Marketing automation
  • Product analytics
  • HubSpot
  • PostHog
  • Social media platforms
  • Analytical skills
  • Campaign strategy
  • Communication
  • Storytelling
  • Account-Based Marketing (ABM)
  • Paid media campaigns
  • PR
  • Thought leadership
  • Brand partnerships
  • Content development
  • Customer success stories
  • Market trend reports
  • White papers
  • Sales enablement
  • Marketing partnerships
  • Customer engagement
  • Customer loyalty
  • Customer advocacy
  • Campaign performance analysis
  • SaaS marketing
  • FinTech marketing
  • Cross-border payments marketing

Location

  • UAE

Work Type

  • Work-From-Anywhere policy for certain durations
  • Flexible work arrangements

Experience Level

  • Minimum of 5 years of experience in growth marketing
  • Direct experience navigating the fast-paced, high-agility environment of a rapidly expanding start-up or scale-up

Education Level

  • Bachelor’s degree in Marketing, Business Administration, or a closely related field.

Salary/Compensations

  • Industry Competitive Compensation & Benefits

Benefits

  • Insurance paid by the company
  • Health and wellness benefits
  • Yearly salary review based on inflation, personal and business performance
  • Access to entire Udemy’s library
  • Budget for professional development courses
  • Integration programme (opportunity to work from our global offices)
  • Regular team social events
  • Pension scheme (depending on the role location)
  • Exposure to work with globally distributed teams
  • Location specific benefits like car lease policy, cycle to work, gym membership, etc.
  • Generous paid time off

About the Company

  • At Verto, we're on a mission to democratise global finance and empower businesses in Emerging Markets to reach the world.
  • Founded by British-Nigerian entrepreneurs Ola Oyetayo and Anthony Oduu, our roots in Africa provided a firsthand understanding of the significant challenges businesses face with cross-border payments, ranging from illiquid currencies and high fees to slow transactions.
  • Africa remains a core focus, as we're committed to bridging the gap between emerging and developed markets and fostering global economic growth.
  • What started as an FX solution for the Nigerian Naira has evolved into a market-leading platform, enabling thousands of businesses to seamlessly transfer billions of dollars annually.
  • We believe that where you do business shouldn’t determine your success or ability to scale.
  • We're creating equal access to the easy payment and liquidity solutions that are already a given in developed markets.
  • We're backed by world-class investors including Y-Combinator, Quona, and MEVP.
  • Verto received the Milken-Motsepe Prize, appeared on CNBCs list of fastest growing UK companies, the Deloitte Fast 50 and Sifted’s fastest-growing UK tech companies.
  • We are building a seamless cross-border payment future.
  • Join us as we continue to grow and transform global finance.

Equal Opportunity

  • Verto is an equal opportunities employer and we value diversity.
  • Anyone seeking employment at Verto is considered based on Merit, Competence, Qualifications and their Talent.
  • We are proud to be a truly international team and we do not discriminate in our hiring process.