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About the Role
We are seeking a strategic and results-driven Growth and Marketing Manager to spearhead customer acquisition, engagement, and retention efforts across the UAE. In this pivotal role, you will build a strong local brand presence, launch high-impact campaigns, and drive measurable B2B growth. By identifying new market opportunities and leveraging your deep digital marketing expertise, you will play a central role in advancing Verto’s mission to become the leading cross-border payments partner in the region.
Responsibilities
- Drive B2B customer acquisition by developing pipeline strategies that yield high-intent, ICP-aligned prospects.
- Optimize customer acquisition cost (CAC), conversion rates, and overall marketing ROI through data-driven decision-making, continuous testing, and deep channel performance analysis.
- Partner closely with the Sales and Product team to design and execute highly effective Account-Based Marketing (ABM) campaigns, continuously refine our ICP, and conduct win/loss analyses.
- Collaborate with the central global marketing team to activate paid media campaigns, ensuring local marketing activities are data-driven and commercially focused.
- Establish and aggressively scale Verto's local market presence in the UAE through strategic PR, thought leadership, local industry events, and brand partnerships.
- Develop compelling, region-specific content tailored to the UAE, including customer success stories, market trend reports, white papers, and sales enablement materials.
- Identify and cultivate strategic marketing partnerships with local industry associations, fintech partners, and relevant business organizations to expand Verto's reach.
- Work alongside the Retention Lead to launch initiatives that strengthen customer engagement, loyalty, and advocacy throughout the entire customer lifecycle.
- Track, analyze, and rigorously report on campaign performance, taking direct responsibility for significantly increasing the number of active UAE customers within your first 6-12 months.
Requirements
- Minimum of 5 years of experience in growth marketing, with a proven track record of driving measurable customer acquisition through data-driven marketing strategies.
- Deep, practical understanding of the UAE market, encompassing both traditional and digital B2B marketing landscapes.
- Hands-on proficiency with modern marketing automation and product analytics tools such as HubSpot, PostHog, and major social media platforms.
- Exceptional analytical skills with the ability to accurately interpret performance data, identify actionable trends, and continuously refine campaign strategies.
- Excellent communication and storytelling abilities to craft compelling, high-converting messaging tailored for diverse B2B audiences.
- High agility and the organizational capacity to manage multiple high-stakes projects simultaneously in a fast-paced environment while maintaining sharp attention to detail.
- A track record of collaborating directly with Sales to understand unit economics, sales cycles, and deal disqualification criteria.
- Proven ability to dissect complex B2B products and articulate clear ROI, efficiency, and risk-reduction messaging to finance decision-makers (CFOs, Treasurers, Managing Directors).
Skills
- Growth marketing
- Customer acquisition
- Data-driven marketing strategies
- B2B marketing
- Digital marketing
- Marketing automation
- Product analytics
- HubSpot
- PostHog
- Social media platforms
- Analytical skills
- Campaign strategy
- Communication
- Storytelling
- Account-Based Marketing (ABM)
- Paid media campaigns
- PR
- Thought leadership
- Brand partnerships
- Content development
- Customer success stories
- Market trend reports
- White papers
- Sales enablement
- Marketing partnerships
- Customer engagement
- Customer loyalty
- Customer advocacy
- Campaign performance analysis
- SaaS marketing
- FinTech marketing
- Cross-border payments marketing
Location
- UAE
Work Type
- Work-From-Anywhere policy for certain durations
- Flexible work arrangements
Experience Level
- Minimum of 5 years of experience in growth marketing
- Direct experience navigating the fast-paced, high-agility environment of a rapidly expanding start-up or scale-up
Education Level
- Bachelor’s degree in Marketing, Business Administration, or a closely related field.
Salary/Compensations
- Industry Competitive Compensation & Benefits
Benefits
- Insurance paid by the company
- Health and wellness benefits
- Yearly salary review based on inflation, personal and business performance
- Access to entire Udemy’s library
- Budget for professional development courses
- Integration programme (opportunity to work from our global offices)
- Regular team social events
- Pension scheme (depending on the role location)
- Exposure to work with globally distributed teams
- Location specific benefits like car lease policy, cycle to work, gym membership, etc.
- Generous paid time off
About the Company
- At Verto, we're on a mission to democratise global finance and empower businesses in Emerging Markets to reach the world.
- Founded by British-Nigerian entrepreneurs Ola Oyetayo and Anthony Oduu, our roots in Africa provided a firsthand understanding of the significant challenges businesses face with cross-border payments, ranging from illiquid currencies and high fees to slow transactions.
- Africa remains a core focus, as we're committed to bridging the gap between emerging and developed markets and fostering global economic growth.
- What started as an FX solution for the Nigerian Naira has evolved into a market-leading platform, enabling thousands of businesses to seamlessly transfer billions of dollars annually.
- We believe that where you do business shouldn’t determine your success or ability to scale.
- We're creating equal access to the easy payment and liquidity solutions that are already a given in developed markets.
- We're backed by world-class investors including Y-Combinator, Quona, and MEVP.
- Verto received the Milken-Motsepe Prize, appeared on CNBCs list of fastest growing UK companies, the Deloitte Fast 50 and Sifted’s fastest-growing UK tech companies.
- We are building a seamless cross-border payment future.
- Join us as we continue to grow and transform global finance.
Equal Opportunity
- Verto is an equal opportunities employer and we value diversity.
- Anyone seeking employment at Verto is considered based on Merit, Competence, Qualifications and their Talent.
- We are proud to be a truly international team and we do not discriminate in our hiring process.