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About the Role
Develop and implement marketing programs for new and existing products to maximize the value and sale of da Vinci technologies in the Japanese market. This includes new product launch plans for digital solutions and developing digital capabilities, both internally and externally. Effective communication with business partners and functional leaders is critical for coordinating activities in Japan.
Responsibilities
- Plan and implement new product launch plans and control the new product realization process with internal and external business partners.
- Develop business plans and new digital capabilities.
- Manage digital products, including workflow and blueprinting.
- Document control for IFUs, marketing collateral, and regulatory filings.
- Manage Product End of Life to optimize product generations in the Japan market.
- Plan and execute downstream marketing programs to increase penetration of digital solutions.
- Support the sales organization by providing sales/marketing tools and education programs for products relative to ISJ growth procedures.
- Manage and coordinate cross-functional launch preparatory activities and schedules.
- Research and analyze industry trends, customer needs, scientific developments, and competitive status.
- Develop localized product positioning and value propositions for products to be marketed and sold in the Japanese market.
- Formulate pricing strategies and sales forecasts to meet product/procedure revenue and profitability goals.
- Develop localized marketing materials in collaboration with internal and external business partners.
- Conduct pre-marketed clinical evaluations working with KOLs.
- Develop and implement launch initiatives and events.
- Implement new product training to the sales force.
- Initiate IFU translation and create marketing materials.
- Manage contract documents with HCPs and third-party vendors.
- Keep product knowledge of the sales force updated through routine communication.
- Develop effective selling-support materials for assigned product lines.
- Implement joint field visits to support product detailing and demonstrations/in-services.
Requirements
- At least 5 years of marketing experience, including at least 3 years of product marketing experience in the medical device industry.
- Well understand customer needs and blueprinting to install new digital solutions.
- Potentially ability to effectively position and message products/procedures and develop strong sales support to drive product/procedure adoption.
- Excellent oral and written communication skills and group presentation skills in both English and Japanese.
- Well understanding for SIOP, QMS, and regulatory processes.
- Interpersonal skills to work across multiple constituents and work effectively with internal and external business partners.
- Good analytical and process skills.
- Must be well versed in MS Office Suite.
- Domestic business trips must be made at least 5 times per year.
- Ability to travel overseas multiple times a year (US, Singapore, South Korea, etc.).
Skills
- Product Marketing
- Marketing Programs
- New Product Launch
- Digital Solutions
- Digital Capabilities
- Communication
- Business Plan Development
- Workflow Management
- Document Control
- End of Life Product Management
- Sales Support
- Sales Training
- Market Analysis
- Pricing Strategy
- Sales Forecasting
- Marketing Materials Development
- Clinical Evaluation
- Event Planning
- Contract Management
- MS Office Suite
Location
- Japan
Work Type
- Onsite
- Employee
- Full-time
Experience Level
- Professional 3 (9)
- 5+ years marketing experience
- 3+ years product marketing experience
- 2+ years Global position experience
Education Level
- College degree
- Graduate degree desired
About the Company
- The company conducts fair recruitment selection based solely on aptitude and ability for all applicants in accordance with laws.
- This position may be hired at a different level than described herein, depending on business needs and the experience, knowledge, and skills of the candidate.
- Compensation will be determined primarily based on the hired job level and candidate qualifications, in accordance with applicable laws.