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About the Role
As Professional Brand Manager, ANZ, within our B2B business, you will take end-to-end ownership of your category, translating customer, market and commercial insights into plans that deliver sustainable, profitable growth. You'll lead the development and execution of the Annual Business Plan across campaigns, innovation, sustainability and portfolio activation. Working closely with Sales, Supply Chain, Revenue Growth Management, Channel, regional marketing and innovation teams, you'll connect strategy with execution and ensure ANZ priorities are represented in regional and global plans. You'll bring strong commercial judgement, ownership and a bias for action, with the ability to navigate a fast-paced, matrixed environment. You'll be comfortable challenging thinking, influencing across functions and markets, and turning customer, consumer and commercial insights into clear decisions and action.
Responsibilities
- Lead the end-to-end category strategy and Annual Business Plan, including campaigns, innovation, sustainability and portfolio activation, translating local market, customer and competitive insights into clear priorities and growth plans.
- Identify new market, customer and channel opportunities and develop robust business cases, while identifying relevant regional and global best practices that can accelerate longer-term category and portfolio growth.
- Partner with Sales, Supply Chain, Revenue Growth Management and Channel teams to develop and execute integrated go-to-market plans, campaigns and product launches that maximise commercial impact and deliver a strong customer experience.
- Own category commercial and financial performance, including P&L, organic growth and category KPIs, leveraging pricing, mix, existing and new products and activation opportunities to drive profitable growth.
- Manage marketing investment and performance, including budgets, governance, campaign effectiveness and ROI, using monthly category and brand performance to identify what is working, what needs to change and where to focus.
- Lead agencies, distributors and external partners, including creative and content development, distributor Joint Business Plans and channel marketing plans, to ensure high-quality execution against shared growth priorities.
- Act as the key ANZ category contact for regional and global stakeholders, ensuring ANZ priorities are represented in regional and global plans while sharing performance, insights, risks and opportunities to enable timely decision-making.
Requirements
- 8+ years' experience in brand management, marketing or a related commercial role, including experience within a B2B environment.
- Strong commercial and financial acumen, with experience interpreting or managing category and P&L performance.
- Strong analytical capability, with the ability to translate market, customer and performance insights into commercial action.
- Demonstrated communication, influencing and stakeholder-management skills within a cross-functional or matrix environment.
- Bachelor’s degree in business, Marketing or a related discipline, or equivalent relevant experience.
Location
- Melbourne
- North Sydney
Work Type
- Hybrid
- Employee
- Regular
- Full time
Experience Level
- 8+ years
Education Level
- Bachelor’s degree in business, Marketing or a related discipline, or equivalent relevant experience
Benefits
- Two Recharge Days each year, in addition to annual leave.
- Access to the Flare app, including novated leasing and discounts across a range of stores and services.
- Career and professional development opportunities.
- Health and wellbeing initiatives.
- Volunteering leave.
About the Company
- Arbex powers household names like Kleenex®, Scott®, Viva® and WypAll®.
- At Arbex, everything you need is right here: innovation, growth and the chance to leave a real mark.
- Being Unstoppable Together calls for a particular kind of person and teams who genuinely care about making a difference.
- Here, you'll channel your marketing expertise, talent and drive into building and managing iconic brands and delivering sustainable growth.
- In this role, you'll help shape the future of tissue and hygiene for billions of people worldwide.
Equal Opportunity
- Arbex is a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.