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About the Role
The Senior Marketing Manager is responsible for developing and delivering marketing plans that drive customer acquisition, strengthen brand consideration, and deliver commercial growth across their portfolio. Working closely with Media, Product, CLM, Care, and Digital teams, you will translate business objectives, customer insights, and market opportunities into integrated marketing activity that delivers measurable results.
Responsibilities
- Develop and deliver marketing plans aligned to business and marketing objectives, including sales targets.
- Apply customer, market, and performance insights to identify opportunities and shape marketing approaches that drive commercial outcomes.
- Act as the brand guardian for your portfolio, ensuring marketing activity strengthens brand positioning, awareness, consideration, and brand health.
- Translate commercial priorities into integrated marketing activity with clear brand, acquisition, and performance KPIs.
- Use customer insights, market analysis, and campaign learnings to optimize marketing effectiveness and commercial outcomes.
- Develop differentiated customer propositions and translate them into compelling campaign and creative briefs, with clear go-to-market and channel strategies.
- Lead internal teams and agency partners to develop and execute effective integrated marketing campaigns.
- Ensure campaigns are insight-led and aligned to commercial objectives.
- Build strong relationships across Product, GTM, Media, Digital, CLM, Care, and agency partners to align priorities and deliver results.
- Manage campaign delivery and performance across channels to maximize marketing effectiveness and commercial outcomes.
- Partner with Digital, CLM, and Care teams to deliver seamless, conversion-led customer journeys.
- Own and manage the media and non-media marketing budget for your portfolio, optimizing investment to deliver brand and commercial outcomes.
- Partner with Media teams to shape investment strategies and optimize channel mix to deliver brand and commercial outcomes.
- Drive acquisition and demand outcomes through ongoing optimization of channel performance, media investment, customer journeys, and marketing efficiency.
- Monitor campaign performance and ROI, identifying opportunities to improve results and maximize return on investment.
- Lead regular performance reporting and turn insights into clear actions and recommendations.
- Mentor team members and contribute to a high-performing, commercially focused marketing culture.
Requirements
- Bachelors Degree in a relevant discipline or an equivalent industry qualification is required.
- 7-10 years' experience in marketing, with a strong track record of delivering commercial outcomes.
- Experience developing and executing integrated marketing strategies across brand, acquisition, and digital channels.
- Demonstrated success driving customer acquisition, conversion, and marketing ROI.
- Experience leading cross-functional teams and working in complex matrix organisations.
- Strong understanding of brand, acquisition, and customer marketing.
- Commercially minded, with the ability to translate business objectives into marketing outcomes.
- Data-driven, with the ability to turn insights into action.
- Telco experience preferred but not essential.
Skills
- Marketing planning
- Campaign development
- Go-to-market strategy
- Budget management
- Performance analysis
- Brand management
- Customer acquisition
- Digital marketing
- Cross-functional leadership
- Data analysis
Location
- Barangaroo
Work Type
- Hybrid
- Flexible
Experience Level
- Senior
- 7-10 years
Education Level
- Bachelors Degree
Benefits
- Flexible hybrid way of working (from home and office)
- ‘Stay Connected Mobile’ – Access to a free mobile plan
- ‘Stay Connected NBN’ – Access to a free, high‑speed NBN plan (up to 500 Mbps)
- ‘Your Leave’ - additional leave to be used whenever you like - every year
- Access to TPG Learning Hub platform and internal development opportunities
- Access to Corporate Partner Discounts
About the Company
- At TPG Telecom, we’re all about creating an accessible workplace where everybody feels safe to bring their authentic self to work - regardless of background.
- TPG Telecom also acknowledges the Gadigal People of the Eora Nation as the Traditional Custodians of lands and waterways where this office can be found in Barangaroo.
Equal Opportunity
- Don’t meet every single requirement? That’s OK! At TPG Telecom, we’re all about creating an accessible workplace where everybody feels safe to bring their authentic self to work - regardless of background. If you think this role is a great fit for you but some of the qualifications don’t align with your experience, we still encourage you to apply - you might just be the perfect candidate for a similar role with us! Learn more about life at TPG Telecom here.