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About the Role
As the VALORANT Publishing Lead for Japan, you will shape and execute the publishing strategy for VALORANT in the Japan market, bridging global ambition with local execution to serve the player base. You will lead Riot’s long-term strategy, scale publishing efforts across product and esports marketing, community building, influencer management, and local channel strategy, while acting as the voice of the Japan region. Team building and management are core responsibilities, leading a team of experienced publishing professionals.
Responsibilities
- Design and guide local publishing strategy to ensure goals, player needs, and game health metrics are achieved.
- Lead and grow an experienced publishing team as VALORANT grows with subsequent content releases and player community-facing events.
- Represent and advocate for market and its needs to the global team.
- Implement global brand strategy locally while optimizing owned and earned channels.
- Make key decisions across the region’s communications strategies, audience targeting, performance measurement, and integration of community channels.
- Build and scale local partnerships to support the local community and game ecosystem.
Requirements
- 5+ years of experience in a publishing, business development, or product management role.
- 4+ years leading an externally facing program related to experiential marketing.
- 3+ years directly managing an initiative, program, or small team.
- Deep understanding of the regional/cultural landscape and gaming communities in Japan.
- Experience building strategies and managing resources to achieve desired outcomes.
- Strong strategic and operational planning skills, including translating strategy into team roadmaps, priorities, milestones, and measurable goals.
- Experience directly managing and developing individual contributors, with responsibility for team performance, player outcomes, and market business results.
- Ability to establish effective team processes and operating rhythms, set clear goals, provide direction and actionable feedback, and hold team members accountable while fostering ownership.
Skills
- Community best practices to drive player engagement, retention, and sustainable community growth.
- Developing and executing marketing, social media, and influencer campaigns.
- Channel management, from technical fundamentals to the creation of content that delights and surprises its users.
- Quantitative background with a track record of using data, player insights, and attribution models to optimize strategy and publishing outcomes.
- Player empathy and care for players' experiences.
Location
- Japan
Work Type
- Full-time
Experience Level
- Senior Manager
- 5+ years of experience
- 4+ years leading an externally facing program
- 3+ years directly managing an initiative, program, or small team
About the Company
- Riot Games