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About the Role
The Account Innovation Office (AIO) is a consulting organization that helps manufacturers and brands address their marketing challenges by combining Rakuten Group’s e-commerce, media, data, and customer assets. We identify customer challenges, develop data-driven marketing proposals, and work alongside our clients to measure and improve outcomes.
Responsibilities
- Partner with clients from the "upstream" stage of their business challenges
- Leverage and combine Rakuten’s diverse assets
- Visualize the entire journey from "awareness to purchase"
- Engage in data-driven marketing
- Build a career that spans sales, marketing, and business development
- Propose and execute "data-driven marketing" strategies for manufacturers and brands, leveraging the vast customer and purchase data held by the Rakuten Group.
- Act as a strategic partner-integral to the client’s business growth-by leading the entire process: from the formulation and execution of marketing strategies to performance evaluation and continuous improvement.
- Identify the business challenges faced by manufacturers and develop targeted strategies based on Rakuten ID and purchase data.
- Propose and implement comprehensive solutions-utilizing media (both within and outside the Rakuten ecosystem), advertising, live commerce, and market research-to support the entire customer journey, from initial awareness to final purchase.
- Quantitatively analyze the results of implemented initiatives, derive insights into customer behavior, and propose subsequent improvements.
- Collaborate with specialized internal teams-such as data analytics, advertising, and creative production-to ensure the smooth execution of projects.
- Participate in the planning and development of new marketing methodologies and service packages, driven by client feedback.
- Design optimal solutions tailored to each client’s specific needs-ranging from expanding brand awareness and driving purchases to fostering customer loyalty-ultimately playing a pivotal role in fueling the growth of the brands you support.
Requirements
- At least three years of experience in corporate sales, account planning, or marketing support at an advertising agency
- At least three years of experience in marketing, sales planning, e-commerce, or brand management at a manufacturer
- At least three years of experience in e-commerce strategy, operations support, or sales promotion at an e-commerce consulting company
- At least three years of experience in B2B solution sales or similar client-facing roles
- Ability to identify client challenges, involve internal and external stakeholders, and turn proposals into tangible outcomes.
- Experience at a consulting firm or e-commerce consulting company
- Experience delivering results early in one’s career while working across multiple industries, clients, or business challenges
- Experience forming hypotheses and influencing clients or internal stakeholders in situations without established precedents or clear answers
- A track record of persevering through challenging client issues or complex internal coordination
- Experience combining knowledge from different industries, functions, or areas of expertise to create new proposals or processes
- Experience using generative AI to transform business processes, sales activities, or value delivered to customers
- Experience improving marketing initiatives based on data analysis and customer insights
- Experience launching new services, sales packages, or business processes
Skills
- Data-driven marketing
- Marketing strategy development
- Integrated marketing proposal execution
- Data-driven performance evaluation and optimization
- Internal project management
- New solution planning and development
- Generative AI utilization
Location
- Rakuten Crimson House, 1-14-1 Tamagawa, Setagaya-ku, Tokyo, Japan
Work Type
- Full-time
Experience Level
- Mid-level
- Senior-level
Education Level
- University Degree earned in an English-speaking country
Benefits
- https://corp.rakuten.co.jp/careers/benefit/
About the Company
- The Account Innovation Office (AIO) is a consulting organization that helps manufacturers and brands address their marketing challenges by combining Rakuten Group’s e-commerce, media, data, and customer assets.
- The Rakuten ecosystem, centered around Rakuten Ichiba, offers a wide range of touchpoints through which consumers discover, understand, and purchase products and brands.
- Approximately 230 employees across the Marketplace Business division
- Approximately 50 employees in the Consulting Sales organization
- A young, energetic organization with many employees in their 20s and a flat communication style
- Approximately 50% new graduates and 50% mid-career hires