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About the Role
YouGov is seeking a dynamic, experienced, and commercially minded Research Director to lead the consumer research team within its sports division. This role involves overseeing client relationships, managing the research team, and contributing to business growth by leveraging data and insights.
Responsibilities
- Lead the delivery, retention, and growth of all YGS Consumer Research business.
- Manage the day-to-day operations of the YGS Consumer Research team.
- Collaborate with leadership to grow and expand the business into new areas, organizations, and regions.
- Utilize a hybrid research approach combining syndicated data and bespoke solutions.
- Develop comprehensive research strategies and designs using various methodologies.
- Ensure projects are completed on time, within budget, and meet client requirements.
- Act as a hands-on manager, guiding and working alongside the team.
- Manage and mentor a team of researchers, focusing on their development and skill enhancement.
- Analyze research results to identify key insights and trends.
- Undertake or direct advanced analysis techniques.
- Prepare clear, accurate, and compelling reports and presentations for clients.
- Develop close client relationships to understand needs and provide relevant insights.
- Identify new opportunities for revenue growth from existing and new clients.
- Improve processes for data quality, considering AI efficiencies and challenges.
- Prepare detailed quotations and proposals for research briefs.
- Collaborate with the New Business team to pitch YouGov Sport’s offerings.
- Maintain and develop expert knowledge of relevant methodologies for sport research.
- Drive the expansion of the YouGov Sport business into the broader APAC region.
- Develop sports data and research tools and propose innovative ideas.
- Drive marketing and PR activities to build awareness for YouGov Sport.
Requirements
- 10+ years of experience conducting custom, primary market research projects.
- Experience with proprietary tools/data.
- Skilled in a wide variety of research techniques and client sectors (quantitative essential, qualitative a plus).
- Proficiency in Excel and PowerPoint.
- Proficiency in Q Software.
- Proven and extensive client growth / new business experience.
- Ability to work effectively both independently and as part of a team.
- Experience in managing a team.
Skills
- Strong client relationship management skills
- Impeccable attention to detail
- Proactive problem-solving abilities
- Strong analytical mindset
- Strong desire to proactively seek out innovative ways to contribute to client growth
- Strong and professional communication skills
- Experience in people management
- A can-do, positive mindset
- Effective writing, time management, multitasking, communication, problem solving, and interpersonal skills
- Innovative mindset with demonstrated use of AI in the workplace
- Passion for building and sustaining strong client relationships
- Effective oral and written communication skills
- Organizational skills and ability to multitask in a fast-paced environment
Location
- Melbourne, Australia
- Sydney, Australia
Work Type
- Hybrid research approach
- Onsite client visits
Experience Level
- 10+ years of experience
- Director level
Education Level
- Bachelor's or Master's degree in a related field
Benefits
- Best-in-class benefits to support physical, financial, and emotional wellbeing.
- Sense of belonging and uniqueness in a supportive workplace.
About the Company
- YouGov Sport Australia provides expertise on sports data, insights, and media evaluation.
- We have quickly cemented ourselves as the preferred research provider for Australia’s premier sports organisations.
- We combine agile research and customer-centricity to adopt an insight-led approach.
- We translate complex data into meaningful and actionable insights.
- Our global mission is to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
- We are driven by shared values: fast, fearless, innovative, diligent, accurate, ethical, respectful, and trustworthy.
- We strive to provide employees with best-in-class benefits.
Equal Opportunity
- As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer.
- All employment decisions are made based on occupational qualifications, merit, and business need.