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About the Role
The Digital Demand Generation Manager owns Y TREE's digital client acquisition engine end to end, CRM and marketing technology stack, the website, and paid media, from planning through to live buying.
Responsibilities
- Own and administer HubSpot day to day: workflows, list segmentation, data hygiene.
- Act as marketing's primary liaison with the Product team on Hubspot and salesforce integrations — briefing requirements, testing changes, and troubleshooting issues between CRMs and downstream systems.
- Act as liaison for any other digital platform that needs technical input or support, including the website and ad platforms.
- Own the wider digital subscriptions and platform stack: evaluate tools, manage renewals and licences, and recommend consolidations or additions as the stack evolves.
- Identify and implement AI-enabled features within HubSpot and the CRM stack e.g. predictive scoring, hubspot automations.
- Own day-to-day management of the website: content updates, page builds, SEO hygiene, and technical issue monitoring and management.
- Brief and coordinate with the Platforms and AWS team on larger website changes, new builds, or integrations.
- Monitor and report on site performance (traffic, conversion, engagement) and run a continuous test-and-learn programme — A/B testing and personalisation — to improve lead capture.
- Work alongside Marketing ops to measure, report and optimise campaigns, CRM, and website on a continuous basis.
- Act as the primary marketing point of contact for all digital marketing platforms, Hubspot Salesforce, the website, and any other platform requiring build or eng support.
- Work with Integrated Marketing to ensure content, brand, and campaigns are reflected consistently across CRM, website, and paid channels.
- Support Network with lead generation, lead handoff, conversion tracking, and campaign-driven pipeline reporting alongside Marketing Ops.
Requirements
- Proven hands-on experience managing HubSpot (or an equivalent marketing automation platform), including workflows, segmentation, and reporting.
- Experience running paid media campaigns end to end across Google Ads and LinkedIn (or similar) — including hands-on buying and bid management, as well as experience in briefing agencies.
- Comfortable acting as the bridge between marketing and a Product, Platform teams and Website Dev agency: able to write clear requirements and test changes to CRM, website, and CRM integrations.
- Working knowledge of Salesforce.
- Website management experience (Wordpress CMS, SEO, conversion optimisation).
- Hands-on experience applying AI tools to ad copy generation, CRM automation, reporting, personalisation.
- Entrepreneurial, self-starter mindset, able to execute independently without reliance on agencies.
- Strong analytical skills; comfortable building and interpreting performance dashboards.
- Project management skills.
Skills
- HubSpot
- Salesforce
- Google Ads
- LinkedIn Ads
- Wordpress CMS
- SEO
- Conversion Optimisation
- AI tools
- Analytical skills
- Project management
Location
- London
Work Type
- 1 Year FTC Maternity Cover
- Full-time
Experience Level
- Mid-level
Benefits
- Private healthcare plan through Vitality
- 50% off premium gym memberships
- Access to Vitality's exclusive rewards programme
- Employee assistance programme for mental health and wellbeing support
- 25 days of annual leave per year
- Regular team socials
- Welcoming, dog-friendly office
- Breakout spaces and silent booths
- Family-friendly policies
- Support towards professional qualifications
- Electric car schemes
About the Company
- Y TREE is a rapidly growing WealthTech business that is re-defining how individuals and families connect and engage with their money.
- We provide our clients with control over their personal finances, enhancing their ability to achieve their financial and life aspirations.
- We are harnessing sophisticated portfolio analytics, innovative behavioural psychology and cutting-edge UX/UI to create a revolutionary experience and transformational outcomes for our users.
- The business was founded in 2017 by three successful entrepreneurs and business-builders with diverse experiences and skill-sets in Technology, Corporate Advice and Investment Management, and is backed by some of Europe’s leading investors.
Equal Opportunity
- Our mission at Y TREE is to build diversity in our teams; diversity of thought, culture, backgrounds and perspectives.
- Please come as you are and let us know if there are any reasonable adjustments we can make to support you in your application process.
- Additionally, if you don't feel you meet 100% of the requirements please apply anyway if you feel you can demonstrate your suitability to the role.
- Sponsorship is not available for this role.