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About the Role
We are seeking a results-oriented and tech-savvy Marketing Manager to lead marketing strategy execution across the MENA region. This role is crucial for building brand awareness, generating pipeline through the channel, and supporting vendor campaigns in the cybersecurity sector. The ideal candidate will have B2B technology marketing experience, preferably in IT security or distribution, and thrive in a fast-paced, partner-driven environment.
Responsibilities
- Develop and execute regional marketing strategy aligned with corporate goals, vendor priorities, and local market trends.
- Localize and adapt regional campaigns for relevance across different META markets.
- Plan and implement joint marketing campaigns with vendors, Channel partners, and end users.
- Manage co-marketing funds (MDF), ensuring compliance, ROI tracking, and timely execution of activities.
- Support partner enablement, demand generation, and product launch activities.
- Plan, coordinate, and execute regional events, webinars, workshops, and roadshows (virtual and in-person).
- Collaborate with vendors, sales teams, and local partners to ensure event success.
- Manage regional digital marketing efforts including paid media, SEO, email marketing, and LinkedIn campaigns.
- Track marketing KPIs and campaign performance, optimizing tactics based on analytics.
- Adapt and create localized marketing collateral, including data-sheets, case studies, and landing pages.
- Develop messaging tailored to regional verticals, audiences, and use cases.
- Act as the marketing point of contact for key cybersecurity vendors in the MENA region.
- Collaborate with internal sales, technical, and partner teams to support go-to-market plans.
- Lead the marketing department and manage the marketing team.
Requirements
- Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
- 5–8 years of experience in regional B2B marketing, preferably in IT, cybersecurity, or tech distribution.
- Strong understanding of channel marketing and co-branded campaigns.
- Proven ability to work across countries and cultures in META.
- Excellent communication, writing, and project management skills.
- Proficiency in marketing platforms (e.g. Google Analytics, LinkedIn Ads, Canva, Lusha, WordPress).
- Fluent in English and Arabic; French is a plus.
- Ability to travel across the region.
- Prior experience managing MDF and marketing compliance for key vendors.
- Background in value-added distribution or vendor/channel marketing.
Skills
- B2B technology marketing
- IT security marketing
- Tech distribution marketing
- Channel marketing
- Co-branded campaigns
- Digital marketing
- Paid media
- SEO
- Email marketing
- LinkedIn campaigns
- Marketing collateral creation
- Messaging development
- Project management
- Google Analytics
- LinkedIn Ads
- Canva
- Lusha
- WordPress
Location
- Dubai - UAE
Work Type
- Full-Time
Experience Level
- 5-8 years
Education Level
- Bachelor's degree in Marketing, Business, or related field
- MBA is a plus
Salary/Compensations
- Competitive salary with annual bonus potential
Benefits
- Multinational exposure across leading cybersecurity brands
- Health insurance
- Annual leave
- Annual travel allowances as per the UAE labor law
- Access to training, certifications, and career growth programs
About the Company
- Industry: Cybersecurity Distribution