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About the Role

Lead product marketing for developer-facing products including APIs, sandbox, and AgentOS. This senior individual contributor role involves defining product messaging, planning and executing launches, and analyzing developer adoption to drive product understanding and usage.

Responsibilities

Define and update positioning and core messaging for developer products and audiences, comparing Airwallex with competitors on key metrics.
Maintain product names, definitions, and descriptions for AgentOS and other developer products, ensuring consistent use across all materials.
Plan and execute launches for developer products and features, from internal briefs to announcements and documentation updates.
Set launch goals and usage metrics, reporting on results post-launch.
Write positioning documents, launch posts, and landing page copy.
Brief the Developer Content Manager on priority messages and review related content.
Collaborate with technical writers on the docs landing page and Get Started path to facilitate developer onboarding.
Track developer adoption metrics (e.g., sandbox sign-ups, API calls, production conversion) and identify areas for improvement.
Recommend changes to messaging, documentation, or product based on adoption data.
Define qualified developer leads with Sales and Solutions Engineering.
Verify claims in developer-facing materials against product capabilities, working with Legal and Compliance on regulated products.
Provide product stories, demo flows, and Q&A to Strategic Partnerships, Solutions Engineering, and Sales.
Deliver developer messaging to Marketing for campaigns and influencer outreach.
Share insights from developer interactions with Product and DevX teams to inform product development.

Requirements

7+ years of experience in product marketing, developer marketing, or a similar role.
Experience positioning and launching APIs, developer tools, or other technical products.
Hands-on technical ability, including reading API documentation, making API calls, and building prototypes.
Strong writing skills, with experience creating positioning documents, launch posts, or landing pages for developers.
Experience owning launches from brief to results, setting goals with usage data.
Experience collaborating with Product, Engineering, Sales, Legal, and Marketing teams.
Ability to push back when claims exceed product capabilities.
Comfortable setting direction in rapidly changing environments with evolving processes.
Experience marketing payments, fintech infrastructure, or regulated financial products.
Experience working with Legal or Compliance on product claims.
Experience with AI agents, MCP, agent frameworks, or AI coding tools.
Demonstrated success in a developer launch with measurable impact on usage metrics.
Experience working with technical writers on documentation and search optimization.
Experience with startups and technical founders, including community engagement.

Skills

Product Marketing
Developer Marketing
API Positioning
Technical Product Launches
Technical Writing Collaboration
Developer Adoption Tracking
Usage Metrics Analysis
Cross-functional Collaboration
Fintech Marketing
AI Agents
AI Coding Tools

Location

San Francisco
Singapore

Work Type

Full-time

Experience Level

Senior Individual Contributor
7+ years of experience

About the Company

Airwallex is an AI-native financial operating system for a real-time, intelligent economy.
Over 675,000 businesses use Airwallex for financial operations or to build financial products.
Founded in Melbourne in 2015, Airwallex provides the infrastructure for global commerce.
Operates as a regulated backbone for global payments with extensive licenses and infrastructure across multiple continents.
Co-headquartered in San Francisco and Singapore, with over 2,700 employees in 27 offices.
Hires individuals with founder-level energy, who move fast, use good judgment, exhibit curiosity, and make decisions from first principles.

Equal Opportunity

Airwallex is an equal opportunity employer that values diversity.
Hiring decisions are based on merit, qualifications, competence, and talent, without regard to protected characteristics.
Protected characteristics include color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status.
Accommodation is available for individuals with disabilities or special needs.