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About the Role

The Senior Marketing Sales Analyst owns the process that turns sales leads into closed/won business. This person designs and continuously improves the workflow, tools, service-level agreements (SLAs), and KPIs used to measure conversion. They build and maintain reporting, train new hires, and partner with Marketing to ensure process alignment.

Responsibilities

Design, document, and continuously improve the end-to-end lead-to-opportunity process, including seller steps, tools, and SLAs.
Identify and address process bottlenecks and inefficiencies in lead conversion.
Define and maintain KPIs for lead conversion performance.
Build and maintain accurate reporting and dashboards in Salesforce, Google Sheets, and AI-based front ends.
Train new sales hires on the lead process, tools, and SLAs.
Monitor process adherence and address gaps with sellers and managers.
Serve as the point of contact for sellers' process-related questions.
Collaborate with Marketing to maintain a closed loop on lead reporting and analytics.
Ensure consistent rollout of process changes between Marketing and Sales.
Maintain a U.S.-first focus while ensuring global process consistency across EMEA and Asia/Pacific.
Partner with regional Revenue Operations/Sales Operations counterparts to align global process standards.

Requirements

Bachelor's degree required.
10+ years of hands-on experience with Salesforce and Pardot (Marketing Cloud Account Engagement).
Experience in a sales enablement role within Revenue Operations, Sales Operations, or a similar function.
Strong foundation in Salesforce reporting infrastructure, including native Salesforce, Google Sheets, and AI-based reporting front ends.
Experience supporting sellers managing mid-market or small enterprise accounts is strongly preferred.
Experience supporting or coordinating with global sales teams (EMEA, Asia/Pacific) is a plus.
Strong process design, project management, and analytical skills.
Ability to translate data into clear recommendations.
Excellent communication skills for training and presenting to senior leadership.

Skills

Salesforce
Pardot (Marketing Cloud Account Engagement)
Salesforce reporting
Google Sheets
AI-based reporting front ends
Gemini (plus)
Claude (plus)
Process design
Project management
Analytical skills
Communication skills
Training
Coaching

Location

New York, NY

Work Type

Hybrid

Experience Level

10+ years

Education Level

Bachelor's degree

Salary/Compensations

$105,600 - $196,240

Benefits

Comprehensive health and wellness plans
401(k) with company match
Generous paid time off policy
Potential for company-provided vehicle
Potential for discretionary incentive/bonus eligibility

About the Company

Nielsen powers a better media future for all people by providing insights that drive client decisions and deliver extraordinary results.
The company has a talented, global workforce dedicated to capturing audience engagement with content.
Nielsen is rooted in its deep legacy and stands at the forefront of the media revolution.
Nielsen champions its employees, enabling their best to power the company's future.

Equal Opportunity

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.