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About the Role
Assembled is seeking a Head of Growth Marketing to lead pipeline generation, focusing on an increasingly enterprise customer mix. This role involves owning a qualified pipeline target and the system that delivers it, requiring a deep understanding of funnel stages to identify effective strategies and optimize spending. The position offers an opportunity to shape Assembled's enterprise growth strategy and build repeatable motions, working collaboratively with various teams.
Responsibilities
- Rethink enterprise go-to-market strategy, including account tiering, signal sources, and plays for deal conversion and acceleration.
- Own the marketing funnel, analyzing conversion rates, identifying drop-offs, and prioritizing fixes based on revenue potential.
- Develop signal-based plays in collaboration with the SDR team to align outbound and marketing efforts.
- Optimize paid and website conversion as key levers, determining effective allocation of spend and traffic.
- Design integrated campaigns that combine content, product marketing, customer marketing, and events for maximum impact.
- Build and implement AI workflows and agents for tasks such as account research, list building, creative variant testing, and post-test analysis.
- Manage and grow the GTM engineer, defining the division of labor between AI agents and human resources.
- Collaborate with content, product marketing, customer marketing, and events teams.
Requirements
- 8-10 years of experience in growth or demand generation at B2B companies selling into the enterprise.
- Experience at a company deliberately moving upmarket and expanding product offerings.
- Proven track record of building or rebuilding account-based go-to-market strategies.
- Fluency with funnel data analysis and the ability to derive actionable insights from complex data.
- Broad experience across paid acquisition, website conversion, lifecycle marketing, GTM systems, and outbound strategies.
- Experience building and implementing multi-player AI systems adopted by teams.
- Player/coach management experience, including managing people and hands-on contribution to strategy and execution.
- Ability to hold two strategic horizons simultaneously: short-term (quarterly) and long-term (annual) plays.
Skills
- Growth Marketing
- Demand Generation
- Enterprise Sales
- Account-Based Marketing (ABM)
- Funnel Optimization
- Data Analysis
- Paid Acquisition
- Website Conversion Optimization
- Lifecycle Marketing
- Go-to-Market Strategy
- AI Workflow Implementation
- Team Management
- Strategic Planning
Location
- San Francisco
- New York
- London
Work Type
- Full-time
- Hybrid
Experience Level
- 8-10 years
- Senior
Salary/Compensations
- $190,000 - $230,000 per year
Benefits
- Generous medical, dental, and vision benefits
- Flexible time off
- Monthly credits for wellness, Assembled customers, commuting, and AI tools
- Paid parental leave
- Catered lunches, snacks, and beverages in SF & NY offices
- 401(k) plan enrollment
- Stock options
About the Company
- Assembled provides tools for companies to scale customer support operations, managing complexity across human and AI agents.
- More than 400 companies, including DoorDash, Salesforce, Stripe, and Sephora, use Assembled.
- The company has raised $71M from investors including NEA, Emergence Capital, Stripe, and Basis Set Ventures.
- Assembled has offices in San Francisco, New York, and London.
Equal Opportunity
- We value diverse perspectives and are committed to building an inclusive workplace where everyone feels like they belong and has the opportunity to do their best work.
- Assembled participates in E-Verify for US applicants to confirm work authorization.
- Assembled is required to conduct Right to Work checks for UK applicants.