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About the Role
As a dedicated B2B product marketer, you will play a crucial role in driving revenue and shaping our go-to-market strategy for our AI portfolio. Join our fast-paced, hyper-growth company where collaboration and innovation thrive, and take your marketing career to the next level!
Responsibilities
- Work closely with product management, sales, and marketing teams to deeply understand customer requirements and develop target personas responsible for deploying, maintaining, and delivering on AI projects.
- Craft clear and differentiated messaging and positioning for our AI products/solutions and campaigns, tailored to IT leadership, DevOps and AI Practitioners.
- Develop and implement a comprehensive go-to-market strategy to raise Cohesity and product brand awareness and relevance in the AI space while also driving pipeline growth.
- Develop and implement a comprehensive content strategy, including various materials like collateral, videos, presentations, blogs, etc., to support demand generation campaigns.
- Define and drive a promotional activation strategy to place Cohesity in the consideration set for AI projects.
- Represent the company and our solutions at speaking engagements, conferences, media events, and analyst briefings.
- Collaborate with the sales and partner enablement teams to develop sales enablement collateral and support field communication.
Requirements
- 8+ years of product marketing experience in a relevant enterprise software organization.
- Experience in AI data platforms, DevOps, data lakes, data catalogs, RAG, and/or AI workflow tools is highly desired but not required.
- Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making.
- Excellent storytelling skills, demonstrated through exceptional written and spoken communications.
- Ability to balance multiple projects and work with multiple stakeholders.
- Ability to identify customer needs and effectively position B2B products/solutions to resonate with diverse target audiences.
- A proactive individual with a strong sense of ownership who excels in a dynamic software environment.
- Professional English language proficiency for customer and internal communication.
- A bachelor's degree in a related field or equivalent experience.
- Must be based in the NY area and able to work from the local office on a regular basis.
Skills
- AI data platforms
- DevOps
- data lakes
- data catalogs
- RAG
- AI workflow tools
- AI tools
- storytelling
- written communications
- spoken communications
Location
- NY area
Work Type
- Onsite
- Hybrid
Experience Level
- 8+ years
Education Level
- Bachelor's degree in a related field or equivalent experience
Salary/Compensations
- $139,200.00-$174,000.00
Benefits
- Health and wellness benefits
- Vacation
- Paid holidays
- Refresh days
- 401(k) retirement plan
- Life insurance
- Disability insurance
About the Company
- Cohesity is a leader in AI-powered data security and management.
- Aided by an extensive ecosystem of partners, Cohesity makes it easy to secure, protect, manage, and get value from data — across the data center, edge, and cloud.
- Cohesity helps organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale.
- We’ve been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design.
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.