Product Manager, Digital Advertisement / Marketing - Global Ad Technology Supervisory Department (GATD)
Rakuten · JP
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About the Role
We are seeking a Product Manager with a strong technical background to lead various platforms supporting digital marketing activities. This role involves strengthening digital marketing platforms to address essential client and business product team issues, balancing technical and business perspectives, and collaborating with development teams to maximize platform value. You will drive platform and product collaboration across multiple countries, organizations, and functions, accelerating Rakuten's advertising business by leveraging internal and external assets. This position offers ample opportunities for career advancement as a product manager.
Responsibilities
- Define the product vision, mission, and strategy, including the product roadmap.
- Analyze and identify critical business issues for customers and sales/product teams, translating them into platform solutions.
- Understand business requirements, goals, and KPIs, collaborating with internal and external technical teams to drive platform development.
- Work with diverse stakeholders to identify functional requirements for the marketing platform.
- Investigate cutting-edge ad technology, industry trends, and the evolving business environment.
- Partner with program and delivery managers on prioritization and planning for solution development, including backlog management.
- Collaborate with cross-functional, cross-organizational, and cross-border teams to integrate internal and external systems, platforms, and services.
- Drive or participate in technology vendor discussions, evaluations, and selections.
- Manage product-level budget and costs.
Requirements
- 3+ years of experience in developing, planning, or defining system requirements for digital advertising systems, with direct client or business stakeholder communication.
- Experience in web or app application development, including programming and system design.
- Ability to build strong relationships with internal and external stakeholders.
- Experience leading multiple products as a product manager.
- Proactive self-starter with a self-motivated mindset.
- Strong get-things-done attitude with a sense of ownership.
- Strong analytical and quantitative problem-solving abilities.
- 5+ years of experience in the IT industry, including system development, product planning, or sales experience.
- Experience in digital advertising operations or product planning.
- Pre-sales experience (any industry).
- Experience in product planning or PJM (any industry).
- Experience as an IT consultant.
- Experience coordinating between stakeholders with differing interests.
- Experience working with stakeholders outside of Japan.
- Business-level Japanese proficiency.
Skills
- Digital advertising
- Platform development
- Product management
- System design
- Web application development
- App application development
- Stakeholder management
- Budget management
- Cost management
- Program management
- Delivery management
- Backlog management
- Vendor evaluation
- Vendor selection
- Ad technology
- Data-driven marketing
- DSP
- DMP
- Data feed
- Tracking
- Reporting
- Pixel tag
- Listing ads
- Display ads
- Video ads
- Google shopping ads
Location
- Japan
- Singapore
- India
- China
- UK
Work Type
- Full-time
Experience Level
- 3+ years of experience in digital advertising systems
- 5+ years of experience in IT industry
About the Company
- The Global Ad Technology Department (GATD) manages all advertising systems for Rakuten. We are a cross-functional, data-driven organization with a diverse team spread across five countries: Japan, Singapore, India, China, and the UK.
- Our vision is to empower internal and external stakeholders by providing data-driven marketing solutions through the development of Ad delivery, Tracking, Reporting, and Data Sync Platforms.
- We offer opportunities to challenge yourself with a wide range of technologies at the forefront of heavy-traffic, large-scale ad applications and platforms, including high-performance system development and big data processing systems.
- We also work with the latest digital advertising and ad platforms, collaborating closely with external ad platform providers.
- In the platform team, we have positions for individuals with comprehensive platform knowledge who continuously strive to maximize platform and business contributions.
- Rakuten Ichiba is a leading e-commerce service in Japan and one of the world's largest advertisers.