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About the Role

Recorded Future is seeking a Marketing Analytics Manager to serve as a strategic partner in marketing decision-making, focusing on reporting, measurement, and data foundation to drive informed business decisions. The role involves articulating buyer journey insights through data and contributing to the company's investment in AI and automation within the B2B SaaS environment.

Responsibilities

Serve as a strategic analytics partner across the marketing organization, translating data into insights that shape planning, investment, and campaign decisions and drive measurable business outcomes.
Develop, maintain, and refresh marketing dashboards and reports across HockeyStack, Salesforce, Domo, and Adobe CJA to track KPIs, campaign effectiveness, and ROI.
Report on top of funnel marketing performance, lead acquisition, conversion rates and velocity, and opportunity progression, to give a clear view of marketing's impact.
Support reporting needs across all levels of the business, from executive leadership to individual executors, tailoring insight to each audience.
Deliver ad hoc analysis, segment breakdowns, and channel/campaign deep dives that answer strategic questions on short turnaround.
Validate reporting and ensure the numbers reconcile across systems, so stakeholders can trust the metrics they act on.
Troubleshoot and resolve integration and data discrepancies.
Help build out the marketing data warehouse, partnering with the centralized data infrastructure team to establish a scalable, reliable data foundation.
Help maintain the clean, consistent, well-governed data foundation that enables faster reporting, trusted metrics, and confident decision-making across marketing.
Support the maintenance and evolution of multi-touch attribution models, keeping reporting objects current as campaigns and channels change.
Partner with field marketing, revenue operations, and the Sales/BDR organizations on lead-to-opportunity reporting and analysis, ensuring accurate tracking of marketing-sourced and influenced pipeline.
Translate attribution and pipeline data into actionable insights that help stakeholders make informed ROI decisions when planning activities.
Help drive our growing investment in AI and automation for marketing analytics, we're actively expanding into this space and want someone with the curiosity and passion to help shape it.
Build and extend automation and data-access workflows, including API and MCP connections, that broaden analytics and AI tooling access for the Marketing Analytics & Operations team.
Explore and apply emerging AI and data capabilities to increase analytics throughput, reduce manual work, and unlock new kinds of insight.
Develop reusable reporting templates, lightweight data products, and cross-system data workflows that scale the team's impact.

Requirements

3+ years of experience in marketing analytics, marketing/revenue operations, or a related analytical field, ideally in a B2B SaaS environment.
Strong proficiency building dashboards and reports in tools such as HockeyStack, Domo, Tableau, or Sigma, or similar BI/visualization platforms.
Hands-on experience with CRM data (particularly Salesforce) and marketing automation platforms (Marketo or HubSpot).
Hands-on experience applying AI/LLM tooling to analytics or operations workflows.
Experience building automations or integrations via APIs, with familiarity with emerging standards like MCP a plus.
Working knowledge of SQL and/or Python for data analysis and cross-system data work.
Self-driven and intellectually curious, with the initiative to dig into problems without waiting to be told how, you can pick up the business and domain along the way.
Solid understanding of the marketing funnel, lead lifecycle, and attribution concepts (multi-touch, first-touch, last-touch).
Curiosity and passion for AI, automation, and modern data tooling, with eagerness to help build in an emerging space.
Strong analytical and problem-solving skills, with the ability to translate data into clear, actionable insights and business recommendations.
Excellent communication skills, with the ability to convey findings to non-technical stakeholders.
Experience with data warehousing (e.g., Snowflake) and data-quality, ETL, or data-pipeline processes.
Exposure to customer journey analytics (e.g., Adobe CJA).
Certification in Marketo or Salesforce.
Previous experience in a high-growth, enterprise SaaS company.

Skills

Marketing Analytics
Marketing/Revenue Operations
B2B SaaS
HockeyStack
Salesforce
Domo
Tableau
Sigma
BI/Visualization Platforms
CRM Data
Marketing Automation Platforms
Marketo
HubSpot
AI/LLM Tooling
API Integrations
MCP
SQL
Python
Data Analysis
Marketing Funnel
Lead Lifecycle
Attribution Concepts
Data Warehousing
Snowflake
ETL
Data Pipelines
Customer Journey Analytics
Adobe CJA

Location

Boston, MA

Work Type

Hybrid
Full-time

Experience Level

3+ years of experience

Education Level

Certification in Marketo or Salesforce

Salary/Compensations

$92,000-$137,500

Benefits

Medical
Dental
Vision
Life Insurance
401K

About the Company

With 1,000+ intelligence professionals serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company!
Recorded Future employees (or “Futurists”), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically.
Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.6-star user rating on G2 and more than 50% of Fortune 100 companies as customers.
Want more info? Blog & Podcast: Learn everything you want to know (and maybe some things you’d rather not know) about the world of cyber threat intelligence
Linkedin, Instagram & Twitter: What’s happening at Recorded Future
The Record: The Record is a cybersecurity news publication that explores the untold stories in this rapidly changing field
Timeline: History of Recorded Future
Recognition: Check out our awards and announcements

Equal Opportunity

We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day.
If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to our recruiting team at careers@recordedfuture.com
Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply.
Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law.
Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.
Recorded Future does not administer a lie detector test as a condition of employment or continued employment. This is in compliance with the law of the Commonwealth of Massachusetts, and in alignment with our hiring practices across all jurisdictions.
Recorded Future maintains a drug-free workplace.