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About the Role

CNN Marketing is seeking a strategic, highly collaborative, and dynamic VP, Marketing Planning & Operations to lead cross-functional planning and execution of holistic marketing programs. This executive will serve as the critical cross-functional bridge and own the end-to-end marketing planning and operating model that connects all marketing verticals, driving internal efficiency and alignment through standardized workflows, upgraded documentation, and the integration of automation and AI efficiency tools.

Responsibilities

Track official intake, timing, dependencies, and troubleshooting for all tiered marketing initiatives.
Work with marketing leads and content leaders to define clear, data-backed criteria for prioritization.
Act as the primary touchpoint to unify marketing verticals to ensure on-strategy and on-time campaign execution.
Oversee planning architecture, ensuring all marketing verticals are fully synchronized from brief to execution to post-mortem.
Define and enforce standardized campaign timelines and key milestones across all initiatives.
Establish and lead structured governance forums, including campaign readiness reviews and weekly orchestration meetings.
Ensure clear, streamlined approval processes across all campaign stages.
Facilitate seamless, accurate, and timely campaign delivery, ensuring all assets and deliverables meet defined quality assurance standards.
Lead standardized post-campaign reviews to capture process and key learnings, improve future planning, and drive continuous performance improvement.
Build and scale the Marketing Planning and Operations function over time.
Define, implement, and enforce modernized, agile ways of working across the marketing ecosystem.
Define and enforce operational KPIs and performance benchmarks.
Establish and scale unified templates for strategic briefs, campaign frameworks, marketing roadmaps, and post-mortems.
Lead the exploration, onboarding, and adoption of modern AI-driven operational tools for marketing team productivity.
Establish a centralized marketing planning and campaign management approach and tooling to facilitate reliance on a unified and transparent single source of truth.
Set up a unified marketing repository and optimize creative and media workflows.

Requirements

12+ years of progressive marketing leadership experience within major media, entertainment, streaming, or digital consumer brands.
Hands-on operational management of paid media campaigns and/or owned and operated marketing channels.
Proven track record of managing complex, high-profile campaigns and building long-range marketing calendars or promotional roadmaps.
Ability to prioritize team workload based on known or potential contribution to business objectives.
Demonstrated experience driving operational transformation within complex, matrixed organizations, including rewriting organizational workflows, scaling marketing structures, and rolling out new enterprise tools.
Experience operating across integrated marketing ecosystems, including brand, media, digital, social, and content production.

Skills

Operational Modernizer: Passionate about organizational design and internal efficiency; possesses a strong point of view on how modern marketing teams should collaborate, document strategy, and utilize technology.
AI & Tech-Forward Mindset: Forward-thinking approach to internal tools, with practical familiarity regarding how Generative AI, automation, and project management tools can optimize marketing workflows.
Diplomacy & Influence: High emotional intelligence; an executive who can confidently usher teams through change management, standardizing processes without stifling strategic and creative output.
Enterprise Operator: Ability to operate at scale within a global, matrixed organization, balancing strategic vision with operational rigor and execution discipline.
Commercial Acumen: Strong understanding of marketing investment, budget management, and ROI measurement to inform prioritization and decision-making.

Location

New York, NY

Work Type

Full-time

Experience Level

Executive
12+ years

Salary/Compensations

$161,070.00 - $299,130.00 per year

Benefits

Health insurance coverage
Employee wellness program
Life and disability insurance
Retirement savings plan
Paid holidays and sick time
Vacation

About the Company

Skydance is a next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media.
Skydance's portfolio unites legendary brands, including Paramount, Warner Bros., HBO and HBO Max, Paramount+, Pluto TV, CBS, CNN, CBS Sports, TNT Sports, Nickelodeon, Cartoon Network, MTV, Food Network, BET, HGTV, and Comedy Central.

Equal Opportunity

We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences.
Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit.
In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.