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About the Role
This role sits at the intersection of innovation and impact, owning go-to-market strategy, shaping differentiated messaging, and turning complex technology into compelling stories. You will partner across Product, Sales, and Marketing to launch high-impact initiatives, enable a global sales force, and drive measurable pipeline and revenue. This is a chance to influence how the next generation of AI-driven automation is positioned and adopted.
Responsibilities
- Shaping go-to-market strategy for Automation Anywhere’s AI-native APA platform and Agentic AI solutions for IT
- Defining clear, differentiated positioning and messaging that makes complex technology simple, human, and compelling
- Translating technical capabilities and insights into cohesive narratives that resonate with both practitioners and executive audiences
- Analyzing market, customer, and competitor signals to inform strategy and storytelling
- Partnering cross-functionally with Product, Sales, and Marketing to bring launches, campaigns, and initiatives to life
- Developing high-impact content, including sales narratives, presentations, demos, customer stories, and digital assets
- Enabling sales teams with the tools, messaging, and proof points they need to win
- Leading high-impact product launches that reinforce our position as a category leader
- Partnering with Demand Generation to build programmatic campaigns that drive measurable conversion and revenue
- Reviewing campaign and pipeline performance to optimize GTM strategies
Requirements
- Bachelor’s degree in Marketing, Business, or a related field
- 7+ years of product marketing experience in a high-growth environment
- A deep understanding of IT Service Desk, ITSM and AIOps market is a plus
- Proven ability to take "under-the-hood" technology and turn it into a simple, emotional, and urgent business story
- A track record of owning end-to-end GTM initiatives that activate every corner of the business
- A high-ownership, high-energy mindset
- Candidates should generally be authorized to work in the United States without the need for current or future sponsorship.
Skills
- Ability to translate complex, technical AI/APA capabilities into clear, compelling, and emotionally resonant stories
- Strong presence and credibility when engaging cross-functional leaders and executive audiences
- Proven ability to lead through influence, partnering seamlessly across teams to drive GTM execution, launches, and revenue-impacting initiatives
- Deep curiosity about customers, competitors, and market trends
- High-energy, results-oriented approach with a strong sense of ownership
Location
- Hybrid role with regular onsite workdays in our San Jose, CA office strongly preferred
- Other U.S locations may be considered
Work Type
- Hybrid
- Remote
Experience Level
- 7+ years of product marketing experience
Education Level
- Bachelor’s degree in Marketing, Business, or a related field
Salary/Compensations
- $160,000 – $180,000 a year
Benefits
- Discretionary bonus
- Equity
- Full range of medical and other benefits
- Flexible work schedule / remote roles
- Unlimited Personal Time Off
- 12 holidays off per year
- 4 days volunteer time off per year
- Variety of health care and well-being benefits
- Paid family/parental leave
About the Company
- Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation.
- Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance.
- Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.
- We are a designated “Best Place to Work” for 2 years in a row!
- Newsweek’s Top 100 Most Loved Workplaces in America 2023
Equal Opportunity
- Automation Anywhere is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
- If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email recruiting@automationanywhere.com.