Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Senior Marketing Manager role.

Rezi rewrites your resume against NYU Langone Health's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Senior Marketing Manager posting at NYU Langone Health — free, in seconds.

About the Role

NYU Langone Health is seeking a skilled and strategic Senior Manager, Physician Reputation to support specialty-specific communications and marketing efforts focused on engaging physician audiences. This role will translate strategic priorities into targeted initiatives that elevate physician reputation, strengthen differentiation, and drive growth within specialty and sub-specialty segments.

Responsibilities

Support development of specialty and sub-specialty communications strategies aligned to the upper levels of the physician influence funnel.
Translate clinical and procedural differentiators into targeted physician-facing messaging.
Identify opportunities to refine audience segmentation and tailor strategies to address specific physician needs.
Partner with Relationship Lead to align specialty strategies with broader growth priorities and omni-channel marketing plans.
Plan physician reputation-building initiatives within key micro-communities and specialties.
Lead execution of specialty-specific marketing and communications initiatives to increase visibility and engagement among physician audiences.
Leverage expertise in academic medical center environments and strong writing skills to develop tailored content for physician audiences.
Own conference strategy, including identifying priority conferences, defining presence, and leading pre-, during-, and post-event engagement.
Support sponsorships, partnerships, and speaking engagement promotion to elevate presence within key specialty forums.
Work with content teams to develop targeted content tailored to specialty and sub-specialty audiences.
Support execution of channel strategies, including physician-focused newsletters, social amplification, website content, and multimedia formats.
Link physician reputation-building initiatives to key business outcomes to inform and optimize execution.
Create and manage resources to ensure content is shared across appropriate channels and metrics are captured in a dashboard.
Collaborate with and influence senior physician stakeholders, researchers, and clinical leaders.
Influence and ensure seamless collaboration among Physician Focused content resources and own project management tools.
Partner with the Senior Director, Relationship Lead to integrate specialty-specific initiatives into broader campaigns and channel strategies.
Provide Relationship Lead with synthesized insights, recommendations, and materials to support COP planning and decision-making.
Work with the marketing arm of the Relationship Lead team to share insights and translate them to broader content initiatives and strategies.
Collaborate with the Senior Manager, Physician Reputation to track performance against KPIs and establish benchmarks.
Engage with physician reputation agency resources to develop, execute, and track content and performance.
Track performance and incorporate insights to continuously improve engagement and effectiveness within physician audiences.
Drive coordination of deliverables, timelines, and stakeholder inputs to ensure seamless execution.
Contribute to a culture of continuous improvement by identifying opportunities to enhance workflows and impact.
Identify opportunities to enhance efficiency, scalability, and impact of physician-focused marketing and communications initiatives.

Requirements

Minimum of 6-8 years of experience in communications, marketing planning, or program management within an academic medical center or healthcare system.
Experience working with or supporting physician audiences, within an academic medical center or healthcare system.
Demonstrated ability to develop and execute targeted communications and marketing initiatives for specialized audiences.
Excellent written and verbal communication skills.
Strong skills in project management and execution of tactical deliverables.
Qualified candidates must be able to effectively communicate with all levels of the organization.

Skills

Communications
Marketing planning
Program management
Physician audience engagement
Content development
Project management
Writing skills
Academic medical center environments

Location

New York area

Work Type

Full-time

Experience Level

Senior

Education Level

Bachelors degree in Communications, Marketing, or related field required
Masters degree in Communications, Marketing, or related field

Salary/Compensations

$84,577.92 - $124,800.00 Annually

Benefits

Comprehensive benefits and wellness package
Robust support system for any stage of life
Financial security benefits
Generous time-off program
Employee resources groups for peer support
Holistic employee wellness program focusing on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care.

About the Company

NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality.
Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row.
U.S. News & World Report placed nine of its clinical specialties among the top five in the nation.
NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida.
With $14.2 billion in revenue, the system includes two tuition-free medical schools and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health.

Equal Opportunity

NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment.
All qualified individuals are encouraged to apply and will receive consideration.
We require applications to be completed online.
View Know Your Rights: Workplace discrimination is illegal.