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About the Role
We are looking for a Paid Media Executive to support the day-to-day delivery of paid media across Global Touring's three brands. This is a hands-on role focused on building campaigns, managing assets on platforms, ensuring correct pacing and tracking, and analyzing data to identify trends.
Responsibilities
- Support the Paid Media Manager with the day-to-day build, delivery, and reporting of paid media activity across our brands.
- Build and launch paid media campaigns across Meta, TikTok, Google, YouTube, and emerging platforms.
- Handle campaign setup, including structure, naming conventions, audiences, placements, budgets, bids, and tracking.
- Upload, schedule, and ensure all ads are live on time as per the schedule.
- Manage daily housekeeping tasks such as pacing checks, budget adjustments, ad approvals/disapprovals, and flagging underperforming ads.
- Support keyword research, search term reviews, and negative keyword management on paid search.
- Set up and monitor test-and-learn activities across audiences, formats, creative, and messaging.
- Compile weekly and monthly performance reports with clear commentary on performance drivers.
- Maintain dashboards and ensure tracking, naming, and data feeds remain clean and reliable.
- Analyze creative performance to identify effective hooks, formats, and messages, and flag content needing refreshing.
- Collaborate closely with brand marketing teams.
- Utilize AI and automation daily to streamline reporting, data cleaning, and repetitive platform tasks.
- Monitor competitor and industry activity, platform updates, and new ad formats for testing.
Requirements
- 2–3 years' hands-on experience in paid media, performance marketing, or digital acquisition (in-house or agency).
- Strong practical experience building and running paid social campaigns, particularly Meta and TikTok.
- Working knowledge of Google Ads and paid search execution, with the desire to develop it further.
- Confidence in setting up campaigns correctly the first time, including structure, targeting, budgets, tracking, and QA.
- Comfort working with performance data and the ability to translate spreadsheets into clear, useful summaries.
- Curiosity to use AI tools and automation to speed up reporting and repetitive tasks.
- Strong attention to detail and good organizational habits.
- Clear, straightforward communication.
- A commercial mindset and an interest in key metrics like booked revenue, CPA, ROAS, and ROI.
- Curiosity about new platforms, formats, and ways of working.
- Experience working across multiple brands or markets (helpful).
- Experience in travel, ecommerce, retail, lifestyle, or direct-to-consumer businesses (helpful).
- Familiarity with GA4, reporting dashboards (Looker Studio or similar), or attribution tools (helpful).
Skills
- Paid media
- Performance marketing
- Digital acquisition
- Paid social campaigns
- Meta
- TikTok
- Google Ads
- Paid search
- Campaign setup
- Audience targeting
- Budget management
- Performance data analysis
- AI tools
- Automation
- Attention to detail
- Organizational skills
- Communication
- Commercial mindset
- GA4
- Reporting dashboards
- Attribution tools
Location
- Chiswick, London
Work Type
- 3 days per week in office
- 2 days remote
- Full time
- Permanent
Experience Level
- 2-3 years
About the Company
- Global Touring is home to three travel brands: Topdeck Travel, Back-Roads Touring, and Grasshopper Adventures.
- We create travel experiences that help people see the world in different ways.
- Our vision is to be the antidote to ordinary group tours.
- We value curiosity, accountability, transparency, and collaboration.
- We care about doing good work, learning quickly, and making decisions based on what is actually happening.