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About the Role
Data Science at PureGym influences key business decisions, including site selection, pricing, and member retention. The models developed shape strategies for retention, customer lifetime value, and expansion, directly impacting business performance. This role involves leading the technical development of spatial analytics capabilities, answering critical commercial questions about growth, community impact, and location performance.
Responsibilities
- Own spatial and location models, progressing them from prototype to maintained, production-ready assets.
- Build and refine catchment, location, and demand models to analyze markets and identify growth opportunities.
- Collaborate with Property and Finance teams to translate business needs into analytical problems and deliver valuable insights.
- Rigorously validate models using out-of-time testing, leakage checks, and sensitivity analysis.
- Develop methods for locations with limited historical data, using technical judgment to ensure reliable results.
- Work with Engineering and Data teams to transform model outputs into scalable data assets.
- Partner with MLOps to deploy, monitor, and retrain models, ensuring clear ownership and versioning.
- Communicate complex model outputs and recommendations clearly to senior stakeholders.
- Evaluate external and third-party models with technical scrutiny.
- Contribute to shared development standards and peer reviews to foster knowledge sharing and scalability.
- Identify opportunities to enhance spatial analytics methods, tools, and commercial impact.
Requirements
- Experienced Data Scientist with strong geospatial expertise.
- Ability to use complex data to solve real-world commercial problems.
- Curiosity to question data and rigor to challenge results.
- Pragmatic approach, prioritizing robust, explainable models over complexity.
- Independent ownership from problem definition to production.
- Commercially curious, understanding the business value of work.
- Skeptical by default, testing assumptions and metrics.
- Strong collaborator across different departments.
- Clear communicator, able to explain technical concepts to non-technical audiences.
Skills
- Strong Data Science fundamentals
- Genuine geospatial expertise
- Experience using modeling to influence real-world decisions
- Quantitative or geospatial degree, or equivalent practical experience
- Several years of applied Data Science experience
- Building geospatial models
- Retail, leisure, property, or real estate experience (preferred)
- Strong geospatial modeling expertise (e.g., spatial statistics, gravity/Huff models, network/isochrone analysis, spatial autocorrelation)
- Experience taking models from prototype to production
- Strong Python skills
- Strong SQL skills
- Writing version-controlled, tested, and maintainable code
- Experience with Python geospatial ecosystem
- Experience working with PySpark on Databricks
- Working knowledge of dbt
- Working knowledge of MLflow
- Working knowledge of production model deployment patterns
- Confidence using AI-assisted development tooling
- Strong written communication skills
- Strong verbal communication skills
Location
- London / Hybrid
Work Type
- Full Time
- Permanent
- Hybrid working
Experience Level
- Senior
Education Level
- Degree in a quantitative or geospatial discipline, or equivalent practical experience
Benefits
- Free nationwide gym membership for you + 1
- Hybrid working
- A truly flexible working culture
- Personal private healthcare, including digital GP
- Life insurance x4
- Company pension contribution
- 25 days annual leave, plus 1 personal day
- Option to purchase additional holiday (up to 5 days)
- Great learning & development resources
- Enhanced maternity pay, paternity and adoption leave
About the Company
- The PureGym Group is a global gym business with over 700 gyms and more than 2 million members.
- Focuses on helping members feel good in friendly, supportive, and judgement-free spaces.
- Strong focus on internal progression and employee experience.
- Certified by Top Employers Institute.
Equal Opportunity
- PureGym is proud to be an equal opportunities employer.
- Company mantra is ‘Everybody Welcome’ and dedicated to promoting a diverse and inclusive place to work.
- Welcome applicants from all backgrounds.
- Committed to ensuring colleagues reflect the diversity of the nation and gym members.
- Disability Confident Committed employer.
- Offer interviews to candidates who meet the essential criteria for a role and opt-in to the scheme.