Brand Management & Marketing Manager at Hard Rock Hotel & Casino Ottawa | Alfred, NY, US | Rezi

Brand Management & Marketing Manager at Hard Rock Hotel & Casino Ottawa

Brand Management & Marketing Manager

Hard Rock Hotel & Casino Ottawa · Alfred, NY, US

2 weeks ago

Brand Management & Marketing Manager

Hard Rock Hotel & Casino Ottawa · Alfred, NY, US

15 days ago
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About the Role

The Brand Management & Marketing Manager supports the strategic development, management, and execution of brand marketing initiatives across various business verticals. This role ensures a cohesive and consistent brand experience by managing brand development, creative strategy, visual identity, design, marketing communications, and brand compliance.

Responsibilities

  • Support all aspects of brand marketing for Seminole Gaming, SHRSS, Hard Rock International Hotels and Casinos, and Hard Rock Cafes.
  • Support the development and execution of marketing programs that strengthen brand identity and brand awareness.
  • Ensure brand integrity by guiding efforts across multiple verticals and enforcing brand standards.
  • Supports the development and creative needs of advertising programs, brand programs, sponsorships, global programs and Unity by Hard Rock.
  • Contribute to brand strategy, creative development, and visual storytelling initiatives.
  • Collaborate with brand team and other internal teams on creative concept development, art direction, design reviews, and execution of marketing and brand assets.
  • Provide creative input and constructive feedback on design concepts, layouts, imagery, typography, color palettes, messaging, and other visual elements.
  • Partner with internal teams and external creative agencies to develop, review, refine, and approve creative assets and marketing materials.
  • Evaluate creative work for brand alignment, quality, consistency, and effectiveness.
  • Support the organization and management of brand assets, creative files, templates, guidelines, and approved marketing materials within the digital asset management system.
  • Track project budgets, timelines, creative deliverables, and approval milestones.
  • Work collaboratively with relevant stakeholders to ensure compliance with brand standards.
  • Coordinate cross-functional stakeholders and communications.
  • Maintain relationships with key stakeholders at regional & property level.
  • Ensure alignment with brand strategy and guidelines including updating brand standards and guidelines within the digital asset management system.
  • Upload and audit files within the digital asset management system.
  • Track budgets, timelines, and deliverables.
  • Manage 3rd party vendors to assure brand consistency across all verticals.

Requirements

  • Bachelor’s degree from an accredited college or university with major coursework in marketing, branding, advertising, graphic design, visual communications, communications, or a related field.
  • Minimum of five years of experience in brand management, marketing, creative development, design, advertising, or a related discipline.
  • Demonstrated understanding of brand strategy, brand identity, visual design principles, creative development, and integrated marketing communications.
  • Experience collaborating with creative teams, graphic designers, art directors, advertising agencies, and other creative partners.
  • Experience reviewing creative concepts and design deliverables to ensure consistency with brand guidelines, visual identity, and marketing objectives.
  • Experience managing multiple projects, coordinating cross-functional stakeholders, and overseeing creative workflows.
  • Experience working with external agencies, vendors, and production partners is preferred.
  • Proficiency in presentation development, creative review tools, and digital asset management systems is preferred.

Skills

  • Brand Management
  • Marketing
  • Creative Development
  • Design Principles
  • Visual Storytelling
  • Marketing Communications
  • Brand Compliance
  • Art Direction
  • Graphic Design
  • Digital Asset Management Systems

Location

  • Professional office setting

Work Type

  • Full-time

Experience Level

  • Minimum of five years of experience

Education Level

  • Bachelor’s degree

Benefits

  • Comprehensive benefits package
  • Health and well-being support
  • Future planning resources
  • Work-life balance support

About the Company

  • Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us.