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About the Role
The Brand Management & Marketing Manager supports the strategic development, management, and execution of brand marketing initiatives across various business verticals. This role ensures a cohesive and consistent brand experience by managing brand development, creative strategy, visual identity, design, marketing communications, and brand compliance.
Responsibilities
- Support all aspects of brand marketing for Seminole Gaming, SHRSS, Hard Rock International Hotels and Casinos, and Hard Rock Cafes.
- Support the development and execution of marketing programs that strengthen brand identity and brand awareness.
- Ensure brand integrity by guiding efforts across multiple verticals and enforcing brand standards.
- Supports the development and creative needs of advertising programs, brand programs, sponsorships, global programs and Unity by Hard Rock.
- Contribute to brand strategy, creative development, and visual storytelling initiatives.
- Collaborate with brand team and other internal teams on creative concept development, art direction, design reviews, and execution of marketing and brand assets.
- Provide creative input and constructive feedback on design concepts, layouts, imagery, typography, color palettes, messaging, and other visual elements.
- Partner with internal teams and external creative agencies to develop, review, refine, and approve creative assets and marketing materials.
- Evaluate creative work for brand alignment, quality, consistency, and effectiveness.
- Support the organization and management of brand assets, creative files, templates, guidelines, and approved marketing materials within the digital asset management system.
- Track project budgets, timelines, creative deliverables, and approval milestones.
- Work collaboratively with relevant stakeholders to ensure compliance with brand standards.
- Coordinate cross-functional stakeholders and communications.
- Maintain relationships with key stakeholders at regional & property level.
- Ensure alignment with brand strategy and guidelines including updating brand standards and guidelines within the digital asset management system.
- Upload and audit files within the digital asset management system.
- Track budgets, timelines, and deliverables.
- Manage 3rd party vendors to assure brand consistency across all verticals.
Requirements
- Bachelor’s degree from an accredited college or university with major coursework in marketing, branding, advertising, graphic design, visual communications, communications, or a related field.
- Minimum of five years of experience in brand management, marketing, creative development, design, advertising, or a related discipline.
- Demonstrated understanding of brand strategy, brand identity, visual design principles, creative development, and integrated marketing communications.
- Experience collaborating with creative teams, graphic designers, art directors, advertising agencies, and other creative partners.
- Experience reviewing creative concepts and design deliverables to ensure consistency with brand guidelines, visual identity, and marketing objectives.
- Experience managing multiple projects, coordinating cross-functional stakeholders, and overseeing creative workflows.
- Experience working with external agencies, vendors, and production partners is preferred.
- Proficiency in presentation development, creative review tools, and digital asset management systems is preferred.
Skills
- Brand Management
- Marketing
- Creative Development
- Design Principles
- Visual Storytelling
- Marketing Communications
- Brand Compliance
- Art Direction
- Graphic Design
- Digital Asset Management Systems
Location
- Professional office setting
Work Type
- Full-time
Experience Level
- Minimum of five years of experience
Education Level
- Bachelor’s degree
Benefits
- Comprehensive benefits package
- Health and well-being support
- Future planning resources
- Work-life balance support
About the Company
- Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us.