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About the Role

The Senior Account Supervisor, Multicultural will play a key role on one of Edelman’s top food and beverage accounts, helping lead multicultural strategy and communications with a particular focus on Hispanic/Latino audiences. This role requires a culturally fluent, bilingual communications professional to bring their expertise to a large, integrated client relationship. The role will focus on leading earned media workstreams, providing strategic counsel, translating cultural and audience insights into communications strategies, managing creator/partnership work, building deep relationships with multicultural media, supporting experiential activations, and collaborating across teams to ensure multicultural audiences are considered from the beginning. The Senior Account Supervisor will also manage junior talent, build strong client relationships, and contribute to account growth.

Responsibilities

Serve as a trusted day-to-day client partner, providing strategic multicultural counsel and identifying opportunities to strengthen the work.
Translate audience research, cultural insights and emerging trends into communications strategies that support client and business objectives.
Lead workstreams from strategy through execution, collaborating with account, strategy, creative, earned, influencer and other teams to deliver integrated programs.
Develop and lead earned media strategies, proactive storytelling and outreach across multicultural, Hispanic/Latino, consumer, lifestyle and relevant food and beverage media.
Identify and manage creators, influencers, spokespeople and cultural or community partners that can authentically connect clients with priority audiences.
Provide guidance on cultural context, language, tone and nuance, including reviewing and developing English- and Spanish-language communications.
Develop a strong understanding of the client’s business, consumers, competitors and category, and use that knowledge to identify opportunities and strengthen recommendations.
Manage and develop junior team members through clear direction, delegation, coaching and consistent feedback.
Manage multiple workstreams, timelines and deliverables while supporting strong account performance, including scope, staffing, budgets and quality.
Identify opportunities to expand client relationships and multicultural work and contribute to organic growth and new-business efforts.

Requirements

At least 6 years of experience in public relations, multicultural communications, integrated communications, marketing and/or related fields, preferably including agency experience.
Bachelor’s degree or equivalent work experience.
Professional fluency in English and Spanish.
Food and beverage and/or CPG communications experience highly preferred, particularly experience working with large consumer brands.
Strong understanding of multicultural media, creators, cultural trends and consumer behavior.
Strong earned media experience and relevant media relationships.
Excellent writing, editing, presentation and client communication skills.
Demonstrated experience developing communications strategies and programs for Hispanic/Latino audiences.
Experience leading client workstreams and managing projects from strategy through execution.
Experience managing and developing junior team members.
Experience working across integrated teams, including strategy, creative, social, influencer and earned media.
Strong business acumen, including experience with account operations, organic growth and new business.

Skills

Multicultural communications
Integrated communications
Earned media
Public relations
Strategy development
Client counsel
Creator/influencer management
Media relations
Talent management
Account management
Business growth
Spanish language proficiency

Experience Level

6+ years of experience

Education Level

Bachelor's degree or equivalent work experience

Salary/Compensations

$80,000 - $110,000 a year

Benefits

Medical and dental insurance
Vision insurance
401K
Life insurance
Disability insurance
Paid time off
Travel assistance
Wellness programming
Annual bonuses

About the Company

Edelman’s Multicultural team helps brands and businesses understand, engage and build trust with the diverse audiences shaping culture and commerce today.
We bring cultural intelligence and deep audience understanding to strategy, earned media, creators, partnerships, brand reputation, and integrated communications.

Equal Opportunity

DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion.
We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law.
If you require a reasonable accommodation in any part of the employment process, please let us know.