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About the Role

DTN is seeking a strategic, results-driven Senior Product Marketing Manager, Platform to own the positioning, messaging, and go-to-market strategy for our shared data and intelligence platform, with a focus on the Refined Fuels and Energy business. As a private equity-backed B2B SaaS company, DTN delivers a portfolio of products supported by a common data foundation, integrations, APIs, and AI-powered capabilities. In this role, you will translate those technical capabilities into compelling value propositions that help customers understand the benefits of our integrated solutions and enable Sales to drive new business, cross-sell, and expansion opportunities. This is a hands-on individual contributor role with broad organizational visibility.

Responsibilities

Develop and maintain the positioning and messaging framework for DTN's shared data platform, AI capabilities, and integrations, ensuring consistency across product lines, campaigns, and customer-facing teams.
Create compelling cross-product and bundled solution messaging that communicates the value of DTN's integrated platform and supports cross-sell and expansion opportunities.
Translate technical capabilities, including embedded AI/ML, data assets, APIs, and integrations, into clear customer benefits and credible, differentiated business outcomes.
Lead go-to-market strategy and execution for platform-level launches, including new data assets, APIs, integrations, and AI features, from positioning and launch planning through enablement and post-launch measurement.
Develop and maintain buyer personas and use cases for business buyers and technical evaluators, incorporating customer interviews, win/loss analysis, and competitive intelligence.
Partner with Sales to develop platform-focused enablement materials, including demo narratives, one-pagers, competitive battlecards, objection handling, ROI messaging, and sales talk tracks.
Measure the adoption and effectiveness of sales enablement materials and refine messaging based on field feedback and commercial results.
Collaborate with Customer Success and Content teams to develop case studies, reference architectures, and customer proof points that demonstrate platform value.
Provide market and customer insights to inform product strategy, competitive positioning, and go-to-market priorities.
Track the effectiveness of platform marketing initiatives through adoption, pipeline contribution, multi-product attach rates, and competitive win rates.

Requirements

3–5 years of product marketing experience, ideally within a B2B SaaS organization offering multiple products or a significant platform component.
Proven ability to translate complex technical capabilities into clear, differentiated, customer-facing messaging, supported by relevant writing samples.
Experience leading cross-functional product launches, delivering on schedule, and measuring post-launch performance.
Strong analytical skills, including the ability to interpret product usage reports, pipeline dashboards, and other business data to develop actionable recommendations.
Working knowledge of modern data and AI concepts, with the ability to collaborate credibly with Product and Engineering and validate technical marketing claims.
Excellent written and verbal communication skills, with the ability to develop compelling narratives for both business and technical audiences.
Strong collaboration and influencing skills, with demonstrated success driving initiatives across teams without direct reporting authority.

Skills

Product marketing
B2B SaaS
Go-to-market strategy
Positioning and messaging
Product launches
Sales enablement
Buyer personas
Use cases
Competitive intelligence
Data and AI concepts
API marketing
Developer platforms
Data products
SaaS solutions
Refined Fuels marketing
Energy industry marketing
AI-enabled marketing tools

Location

Remote

Work Type

Remote
Hybrid

Experience Level

Senior

Salary/Compensations

$116,000 - $154,000

Benefits

Competitive Salary
Unlimited PTO
Flexible working hours
Competitive Medical, Dental and Vision Insurance Plans
6% 401K matching
Unlimited access to 13k+ courses via learning platform
Employee Assistance Program (EAP)

About the Company

DTN is a global data and technology company helping operational leaders in energy, agriculture, and weather-driven industries make faster, smarter decisions. Our Operational Decisioning Platform turns complex data into decision-grade insights—empowering customers to expand their margins, accelerate growth, and outpace risk. With more than 1,200 employees globally, DTN serves the companies that feed, fuel, and protect the world.
At DTN, we value clarity, trust, and action. We’re a team of problem-solvers, outcome-drivers, and industry nerds who believe that precision matters – and that mission is at the core of what we do.
Trust Built: We earn it. We keep it. We protect it. Our neutrality, precision, and integrity are non-negotiable.
Confidence-Driven: We help customers move with clarity and conviction. We bring the data and operational knowledge leaders need to act.
Built for Industry: We speak operations because we come from operations. Our expertise is forged in fuel terminals, fields, flight paths, and forecasts.
Future-Forward: We see what’s coming- and we’re ready. We help customers lead through change with smarter decisioning.

Equal Opportunity

DTN is an Equal Opportunity Employer. We welcome and encourage applicants of all backgrounds, including minorities, women, veterans, and individuals with disabilities.