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About the Role
You will develop our marketing strategy and actively shape the launch of our products, from messaging and campaigns to events. You will identify, negotiate, and manage marketing collaborations with technology partners, industrial customers, and universities. You will plan and manage campaigns across the entire funnel, building an inbound machine through website, SEO, and content to generate qualified leads from industry, and supporting outbound efforts with target customer lists and relevant campaigns. You will decide which trade fairs and conferences are important for our growth and manage the marketing aspects of industry events, from messaging and lead capture to follow-up and speaking slots. You will monitor the robotics, automation, and deep tech market, identify positioning gaps, and incorporate them into strategy and product. You will define, measure, and report on key metrics such as pipeline contribution, conversion, cost per lead, and funnel development, using them to drive decisions. In close coordination with the founders, you will support sales and business development with pitch materials, use cases, case studies, and product communication for specific sales situations. You will also draft regular investor updates and contribute to the storyline of our pitch deck.
Responsibilities
- Develop marketing strategy and actively shape product launches, including messaging, campaigns, and events.
- Identify, negotiate, and manage marketing collaborations with technology partners, industrial customers, and universities.
- Plan and manage campaigns across the entire funnel, building an inbound machine via website, SEO, and content.
- Support outbound efforts with target customer lists and relevant campaigns.
- Determine relevant trade fairs and conferences and manage the marketing aspects of industry events.
- Monitor the robotics, automation, and deep tech market, identify positioning gaps, and integrate them into strategy and product.
- Define, measure, and report on key marketing metrics (pipeline contribution, conversion, cost per lead, funnel development).
- Support sales and business development with pitch materials, use cases, case studies, and product communication.
- Draft regular investor updates and contribute to the pitch deck storyline.
Requirements
- At least five years of marketing experience, with a portion in a startup or scale-up environment where you helped build marketing.
- Experience supporting at least one major product launch, with the ability to discuss successes and failures.
- Interest in complex technologies and motivation to delve into robotics, understand technical contexts, and communicate them clearly.
- Ability to set measurable goals and track them.
- Proficiency with Google Analytics, CRM software, and A/B testing.
- Confidence in discussions with potential partners and customers, identifying their needs and qualifying leads.
- Willingness to take responsibility and collaborate closely with others.
- Ability to balance strategy and execution.
- Strong writing skills, capable of transforming technical discussions into case studies or website copy understandable to industrial buyers.
- Fluent German and English.
Skills
- Marketing Strategy
- Product Launch
- Partnership Management
- Campaign Management
- Go-to-Market Strategy
- Inbound Marketing
- SEO
- Content Marketing
- Event Marketing
- Market Analysis
- Competitive Analysis
- Marketing KPIs
- Sales Enablement
- Investor Communications
- Google Analytics
- CRM Software
- A/B Testing
- Negotiation
- Technical Communication
- Technical Writing
Location
- Berlin
- Kreuzberg
Work Type
- Full-time
- Onsite
Experience Level
- Minimum 5 years of marketing experience
- Experience in a startup or scale-up
- Experience with product launches
Benefits
- Flexible benefits package covering mobility, health, nutrition, or fitness.
- One additional paid day off per year for volunteer work or a personal project.
- Paid learning time with a personal budget for courses, conferences, and tools.
About the Company
- We build humanoid systems: full stack, from hardware and electronics to software and manufacturing, all in-house in Berlin.
- At Cell Labs, we push the boundary of what robotics can achieve.
- Our goal is clear: to build systems that empower humans, not replace them.
- Our technology is already deployed with industry leading customers and partners.
- Our own product is close to launch.
- We are looking for people who want to be here early, take ownership, and help us build what others only talk about.