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About the Role
We're looking for a Senior Product Marketing Manager to build eBacon's product marketing function and guide new products and features from development to market success. This hands-on role involves working across departments to ensure smooth product launches, effective positioning, and growth support. You will be the voice of the customer post-launch, reporting on performance and gathering feedback. This role requires daily use of AI tools to enhance efficiency in content creation, sales enablement, and customer research.
Responsibilities
- Take products and features from development through sales, marketing, and operational rollout, ensuring team readiness at launch.
- Build eBacon's launch process and go-to-market plans, including timelines, messaging, positioning, and launch checklists.
- Coordinate with operations and support to ensure processes, documentation, and training are in place before release.
- Deliver product demos to prospects, customers, and internal teams.
- Create sales enablement materials such as pitch decks, battle cards, one-pagers, FAQs, and objection-handling guides.
- Train sales and customer-facing teams on new releases and their positioning.
- Help build and improve product webpages and landing pages, including copy, structure, and calls to action.
- Work with design, content, and web teams on campaigns, emails, and other launch materials.
- Maintain clear and consistent product messaging across all channels.
- Build scorecards and dashboards to track adoption, revenue impact, pipeline, and engagement for each release.
- Define success metrics before launch and measure results against them.
- Identify trends, gaps, and opportunities in performance data.
- Collect customer feedback and ideas post-launch through interviews, surveys, sales conversations, and support data.
- Report regularly to leadership and cross-functional teams on product performance and customer insights.
- Partner with the product team to translate customer insights and feature requests into roadmap input.
- Utilize AI tools to accelerate the creation of launch content, sales materials, emails, and messaging.
- Apply AI to analyze customer feedback, survey responses, and sales call transcripts for faster insights.
- Employ AI for competitive research, market analysis, and building scorecards and reports.
Requirements
- 5+ years of experience in product marketing, product management, or a related go-to-market role.
- Experience building a product marketing function or launch process from scratch.
- B2B marketing experience.
- A track record of launching products or features across multiple departments.
- Confidence delivering product demos and presenting to customers and stakeholders.
- Strong writing skills with the ability to translate technical features into clear customer benefits.
- Experience building reports or scorecards and making data-driven recommendations.
- Familiarity with website content management systems (e.g., HubSpot).
- Hands-on experience using AI tools (ChatGPT, Claude) in daily marketing or product work, with examples of improved results or efficiency.
- The judgment to know when AI output requires human review, editing, or fact-checking.
- Excellent project management and organizational skills.
- Experience in payroll, HCM, or construction technology (preferred).
- Working knowledge of CRM and analytics tools (e.g., HubSpot, Salesforce, Google Analytics) (preferred).
- Familiarity with AI features in marketing and CRM platforms (e.g., HubSpot AI) (preferred).
- Background in customer research or voice-of-customer programs (preferred).
- Basic understanding of SEO and conversion optimization (preferred).
- Must be legally authorized to work in the United States.
- Employment contingent upon ability to provide documentation verifying identity and authorization to work in the U.S. without need for future employer-sponsored work authorization.
Skills
- Product Marketing
- Product Management
- Go-to-Market Strategy
- Product Launch
- Sales Enablement
- Customer Insights
- AI Tools (ChatGPT, Claude)
- Content Creation
- Performance Tracking
- Project Management
- Website Content Management Systems (e.g., HubSpot)
- CRM (e.g., HubSpot, Salesforce)
- Analytics Tools (e.g., Google Analytics)
- SEO
- Conversion Optimization
Location
- Hybrid Phoenix
- Remote USA
Work Type
- Full time
- Hybrid
- Remote
Experience Level
- Senior
- 5+ years
Salary/Compensations
- $125-150K
Benefits
- Monthly health allowance (medical, dental, vision, life, etc.)
- 401(k) with up to 6% employer match
- Performance-based bonus eligibility
About the Company
- eBacon is a financial technology software company located in Phoenix, Arizona.
- We create innovative financial solutions for the business world, focusing on certified payroll and fringe benefit management for the construction industry.
- Our in-house development team continuously creates new solutions.
- Awarded for customer service and recognized as a top workplace in Arizona for several years.
- We are a serious company that works hard and takes pride in helping clients, but we maintain a fun atmosphere, evidenced by our bacon strip mascot.