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About the Role
Collective Health is seeking a data-driven, part-time Marketing Operations Manager for a six-month contract. This role will lead marketing systems and email programs, support digital & field marketing campaigns, and build efficient lead flows. The position involves using AI tools to enhance team productivity and optimize the candidate lifecycle.
Responsibilities
- Administer HubSpot workflows, lifecycle stages, lead scoring, and system integrations.
- Build and maintain lead routing processes for smooth handoffs to the sales team.
- Develop marketing attribution models and dashboards to track campaign influence on revenue.
- Manage end-to-end email marketing campaigns, including segmentation, delivery, and performance testing.
- Create campaign assets in HubSpot, such as landing pages and forms, with accurate tracking structures.
- Collaborate with the Revenue Operations team to ensure data accuracy between Hubspot & Salesforce.
Requirements
- 3 to 5 years of experience in marketing operations, demand generation, or equivalent practical background.
- Advanced proficiency in HubSpot & Salesforce, reporting, and CRM integrations.
- Proven ability to build lead flows and map them accurately into Salesforce or similar CRMs.
- Deep understanding of email marketing strategy, audience building, and compliance guidelines like CAN-SPAM or GDPR.
- Practical experience using artificial intelligence tools (like Claude or ChatGPT) to improve marketing efficiency.
- Strong analytical skills — comfortable building reports, analyzing funnel metrics, and presenting findings clearly.
- Strong understanding of marketing and sales alignment, lead lifecycle stages, and pipeline reporting.
Skills
- HubSpot
- Salesforce
- CRM integrations
- Email marketing strategy
- Audience building
- CAN-SPAM
- GDPR
- Artificial intelligence tools
- Analytical skills
- Reporting
- Funnel metrics analysis
- Marketing and sales alignment
- Lead lifecycle stages
- Pipeline reporting
Location
- Remote
Work Type
- Part-time
- Contract
- Up to 25 hours per week
Experience Level
- 3 to 5 years
Salary/Compensations
- $57—$61 USD per hour
Benefits
- Mission-driven culture
- Opportunities for professional development
- Internal mobility opportunities
- Mentorship programs
- Courses tailored to your interests
- Flexible work arrangements
- Supportive work-life balance
About the Company
- Collective Health is transforming how employers and their people engage with their health benefits by seamlessly integrating cutting-edge technology, compassionate service, and world-class user experience design.
Equal Opportunity
- We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Collective Health is committed to providing support to candidates who require reasonable accommodation during the interview process. If you need assistance, please contact recruiting-accommodations@collectivehealth.com.