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About the Role

Grow Oath's donor base through paid media and peer-to-peer programs while building a community of donors who share Oath with their networks. This role is approximately 70% paid media and peer-to-peer marketing and 30% community building. You will own budgets, test rapidly, and report on performance, with the 2028 presidential cycle as a key acquisition moment. You will have the autonomy to build these programs with support from the Head of Growth and a cross-functional team.

Responsibilities

Own the donor journey from first impression to sign-up.
Set and manage annual and quarterly budgets for paid media and peer-to-peer programs.
Set, forecast against, and shift budget based on cost-per-donor, acquisition, and retention targets.
Plan, launch, and optimize paid media campaigns across Meta, Google, and emerging platforms.
Own targeting, creative testing, and pacing for paid media campaigns.
Build new audiences to reach new donor archetypes.
Develop campaign-level ideas for paid and peer-to-peer initiatives, including concept, audience, offer, and creative direction.
Brief designers, writers, and creators.
Manage community spaces and provide avenues for donor involvement.
Find, train, and support volunteer ambassadors and creators.
Launch and run donor-to-donor texting, referral campaigns, giving circles, and shareable race pages.
Draft, test, and optimize ad copy, landing pages, and P2P scripts.
Collaborate with engineering and product on landing page tests and A/B testing.
Utilize AI tools for building and optimizing routines.
Partner with Email & Lifecycle, Social & Creator Partnerships, and Partnerships teams.
Collaborate with lifecycle marketing on CRM.
Plan campaign pushes around major national events.
Support earned media efforts.
Own weekly reporting on spend, cost per donor, conversion, and retention by channel.
Own measurement across the full top-of-funnel team.
Build a scorecard for leadership.

Requirements

6+ years in paid digital, performance marketing, or digital fundraising.
Experience in political, advocacy, or nonprofit organizations is ideal.
Growth roles at leading tech or consumer companies, MBB consulting, investment banking, or VC/PE backgrounds are considered.
Exceptional caliber demonstrated through background.
Accountability for quality and results.
Comfort pushing beyond obvious ideas.
Proven track record managing large paid budgets with strong ROI.
Experience setting and hitting targets.
Data literacy: ability to read dashboards, interpret metrics, and make data-driven decisions.
Hands-on experience with peer-to-peer texting or relational organizing tools is a plus.
Experience building or moderating online communities is a plus.
Strong writing and creative thinking skills.
Comfort drafting and testing creative in a set brand voice.
Ability to generate effective campaign ideas.
Bias toward action and scrappiness.
Ability to connect dots across the organization.
Willingness to handle tasks of any size.
Excitement about politics & civic engagement.
Winning mindset.

Skills

Paid media management
Peer-to-peer marketing
Community building
Budget management
Performance marketing
Digital fundraising
Meta advertising
Google advertising
Emerging platform advertising
Audience building
Campaign ideation
Creative development
Copywriting
Landing page optimization
A/B testing
Conversion rate optimization
AI tools
Cross-functional collaboration
CRM
Data analysis
Reporting
Measurement
Peer-to-peer texting
Relational organizing
Online community moderation

Location

NYC headquarters

Work Type

Hybrid
Full-time

Experience Level

6+ years

Salary/Compensations

130-160K

Benefits

Equity package
Comprehensive medical, dental, and vision coverage
401(k) matching
Flexible PTO

About the Company

Oath is the strategic giving platform designed to help donors maximize the impact of their contributions by guiding them to the races and causes where their dollars can make the greatest impact.
Oath has directed over $150M while protecting donors' data and avoiding the spam and spin of other giving platforms.
Oath is the one stop shop for a generation of donors who want to make a difference.
Oath is building the future of philanthropy.