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About the Role
This role will lead conversion rate optimization (CRO) initiatives, website experimentation, and digital experience enhancements across key digital touchpoints to optimize the end-to-end digital customer journey and drive measurable improvements in conversion, engagement, and revenue.
Responsibilities
- Develop and execute a CRO strategy to improve conversion rates, reduce friction, and increase customer acquisition and revenue.
- Plan, launch, and analyze A/B and multivariate tests across landing pages, website experiences, forms, and checkout flows.
- Identify opportunities to improve website usability, navigation, page layouts, content hierarchy, and overall customer experience.
- Use tools such as Google Analytics 4, Intelligems, and heatmapping or session-recording platforms to understand user behavior and identify performance gaps.
- Map and evaluate customer journeys to identify drop-off points, friction areas, and opportunities to improve engagement and conversion.
- Translate quantitative and qualitative data into actionable recommendations, test hypotheses, and optimization roadmaps.
- Partner with dev agency, marketing, and content teams to implement and scale winning experiments.
- Establish KPIs, monitor conversion funnels, report on experiment results, and communicate business impact to stakeholders.
- Identify opportunities for audience segmentation, targeted messaging, and personalized digital experiences.
- Stay current on CRO best practices, emerging technologies, digital experience trends, and experimentation methodologies.
Requirements
- 5–8 years of experience in conversion rate optimization, digital experience optimization, growth marketing, digital analytics, or a related field.
- Focus on supporting Shopify websites (markets, b2b, and international plug ins like Global-E).
- Demonstrated success developing and executing A/B testing and experimentation programs.
- Strong understanding of UX/UI principles, customer journey optimization, and website usability.
- Proficiency with analytics platforms such as Google Analytics 4.
- Experience with experimentation and optimization tools such as Intelligems, Optimizely & VWO or equivalent platforms.
- Familiarity with heatmapping and session-recording tools such as Hotjar, Microsoft Clarity, or Content square.
- Strong analytical skills, including funnel analysis, KPI measurement, and interpreting test results.
- Ability to turn data and customer insights into actionable optimization strategies.
- Experience working cross-functionally with design, product, engineering, and marketing teams.
- Excellent communication, project management, and stakeholder management skills.
- Experience with personalization, customer segmentation, and lifecycle optimization.
- Familiarity with ecommerce, digital acquisition funnels, and landing page optimization.
- Understanding of SEO, paid media landing page performance, and marketing attribution.
- Experience with customer research, usability testing, surveys, and qualitative feedback tools.
- Basic understanding of HTML, CSS, or JavaScript to support experimentation and implementation discussions.
Skills
- Google Analytics 4
- Intelligems
- Optimizely
- VWO
- Hotjar
- Microsoft Clarity
- Content square
- HTML
- CSS
- JavaScript
Location
- Soho
Work Type
- Monday - Thursday onsite
- Friday WFH
Experience Level
- 5-8 years
Salary/Compensations
- $100k-$120k
Benefits
- Comprehensive Health & Wellness Benefits, including medical, dental, vision, and supplemental insurance
- 401(k) Retirement Savings Plan with company match
- Generous Paid Time Off (PTO) and paid holidays
- Flexible Fridays with shortened hours during both Summer and Winter seasons
- Tax-free commuter benefits
- Exclusive employee merchandise discounts
About the Company
- Jonathan Adler is a design company dedicated to bringing Modern American Glamour to our customers’ lives.
- Our work environment reflects Jonathan’s personality and the products he creates—inspiring and fun.
- Our commitment to outstanding design, impeccable materials, and unparalleled craftsmanship is at the core of everything we do—from our Soho headquarters to all of our stores.
- We offer a wide range of career opportunities, and are always seeking passionate, like-minded individuals to bring Jonathan’s mission to life.