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About the Role

We are seeking an experienced, strategic, and highly creative Social Media Manager to join our hybrid team in Seattle, WA. In this role, you will own Buddha Jewelry's social media strategy and execution—from developing platform-specific content and building engaged communities to analyzing performance and identifying opportunities for growth. You'll oversee our current channels, including Instagram, TikTok, Facebook, and Pinterest, while developing long-term strategies for YouTube, Reddit, and emerging platforms. This role requires a balance of strategy, creativity, and execution.

Responsibilities

Develop and execute a comprehensive multi-platform social media strategy
Establish quarterly and annual growth goals across all social channels
Build channel-specific strategies rather than reposting identical content everywhere
Identify opportunities on emerging platforms before competitors
Develop Tik Tok, YouTube and Reddit strategies from the ground up
Continuously evaluate platform changes, trends, and algorithm updates
Own constant improvement and implementation of new strategies across all platforms
Produce engaging photo, video, and written content that reflects our luxury brand
Capture content in studio, at events, trade shows, client visits, and behind the scenes
Edit high-quality Reels, TikToks, Shorts, Stories, and long-form video
Create educational, inspirational, product-focused, lifestyle, and founder-driven content
Write compelling captions and storytelling that reflects our voice
Develop content calendars aligned with launches, campaigns, holidays, and company initiatives
Manage and grow our online communities
Engage authentically through comments, DMs, mentions, and conversations
Identify creators, collaborators, influencers, and brand ambassadors who align with the Buddha Jewelry brand, the piercing industry, and our shared core values
Build relationships with professional piercers and industry leaders
Monitor conversations surrounding our brand and industry
Measure channel performance and provide actionable insights
Track engagement, audience growth, reach, traffic, conversions, and ROI
Present monthly reporting and recommendations
Test new content formats and optimize based on results
Use data to inform future strategy
Lead social strategy for product launches, events, campaigns, partnerships, and brand initiatives
Coordinate with Marketing, Sales, Creative, and Leadership
Ensure campaigns launch on schedule and achieve measurable objectives
Support paid social initiatives with organic content strategy
Develop and execute a comprehensive social media strategy aligned with company goals.
Own and manage all brand social media channels, including Instagram, TikTok, Facebook, Pinterest, while building strategies for YouTube, Reddit, and emerging platforms.
Create, capture, edit, and publish high-quality photo, video, and written content tailored to each platform.
Plan and manage a strategic content calendar supporting launches, campaigns, events, and brand initiatives.
Serve as the daily voice of Buddha Jewelry by actively engaging with our community through comments, direct messages, mentions, reviews, and conversations across all social platforms, including weekends.
Monitor trends, platform updates, and cultural moments to identify opportunities for timely and relevant content.
Analyze channel performance, audience insights, and campaign results, providing recommendations to improve growth and engagement.
Manage influencer, creator, and client collaborations from outreach through campaign execution.
Collaborate with stakeholders to execute integrated marketing campaigns.
Support paid social initiatives through strategic organic content and performance insights.
Maintain a consistent and elevated brand voice across all platforms.
Model company values in every interaction, communication, and decision.

Requirements

5+ years of professional social media marketing experience
Proven experience growing consumer-facing social media accounts
Strong photography, videography, and content creation skills
Willingness to travel up to 2 weeks per month for trade shows, events, content creation, and client visits.
Exceptional written and verbal communication skills
Strong analytical mindset with the ability to turn insights into strategy
Genuine commitment to equity, inclusion, and compassion
5+ years of social media marketing experience, preferably in luxury, jewelry, fashion, beauty, lifestyle, or consumer brands.
Demonstrated success developing and executing social media strategies that drive measurable growth.
Strong understanding of Instagram, TikTok, Facebook, Pinterest, YouTube, Reddit, and emerging social platforms.
Excellent photography, videography, and short-form video editing skills.
Experience using Canva, Adobe Creative Suite, CapCut, or similar creative tools.
Experience using social media management and analytics platforms such as Sprout Social, HubSpot, or similar.
Exceptional copywriting, storytelling, and communication skills.
Strong project management, organization, and time management skills.
Ability to balance creative thinking with data-driven decision making.
Comfortable receiving feedback, adapting quickly, and working collaboratively in a fast-paced environment.
Willingness to travel up to 2 weeks per month for trade shows, events, content creation, and client visits.
Flexible schedule averaging 40-45 hours per week, with availability to support social media engagement during evenings, weekends, holidays, and key business events as needed.
Passing a background check is required.

Skills

Photography
Videography
Content Creation
Social Media Strategy
Community Management
Analytics
Content Calendar Management
Influencer Marketing
Copywriting
Storytelling
Project Management
Canva
Adobe Creative Suite
CapCut
Sprout Social
HubSpot

Location

Seattle, WA
Hybrid

Work Type

Hybrid
Full-time

Experience Level

5+ years of professional social media marketing experience

Salary/Compensations

$30-$36/hr

Benefits

Health insurance
Vision insurance
Life insurance
Dental insurance
SIMPLE retirement savings plan
Commuter benefits
Significant employee discount
7 paid holidays per year

About the Company

Founded on love and respect, our company has deep and thriving roots in the industry. At Buddha Jewelry, we are driven by a powerful purpose: to bring light, beauty, and joy into everything we do. We are more than a team—we are a passionate force for good. With positivity, respect, and kindness as our foundation, we cherish every opportunity to serve our clients and help them succeed. Committed to a culture of excellence, we stay proactive and solution-oriented, with an ownership mindset. We create impact through bold action and a relentless commitment to solutions. We value kindness and optimism and balance our hustle with a lot of fun!

Equal Opportunity

We encourage applications from people of color, women, those with disabilities, LGBTQIA individuals, immigrants, and anyone else who has faced discrimination or oppression as a result of their identities. Studies have shown that folks of historically marginalized groups will often only apply to a job if they meet or exceed the listed qualifications. If you believe that you could be a good fit for our company, but don't quite fulfill every requirement, please do still apply, we would love to hear from you!