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About the Role
Own the website strategy and execution, driving growth for both future and established travel advisors, as well as travelers. This player-coach role involves setting strategy, building roadmaps, and managing the site like a growth business, requiring strong collaboration across multiple teams.
Responsibilities
- Own the web strategy, defining site purpose, audience, metrics, goals, and roadmap.
- Grow quality advisor signups by owning conversion across the advisor journey.
- Build the experimentation engine with a prioritized backlog, testing framework, and weekly cadence.
- Build the traveler path to an advisor in partnership with Product.
- Shape the platform by partnering with Engineering on CMS, templates, and design system.
- Bring the brand to life on the web in partnership with Brand and Creative.
- Build for people and AI agents in partnership with SEO/GEO.
- Own web measurement by working with Data to establish event-level data and reporting.
- Set the operating model for web ownership and manage intake, prioritization, and review.
- Use AI as core infrastructure, building agents and automated workflows.
Requirements
- 10+ years in web strategy, digital experience, or growth at a consumer, marketplace, or technology company.
- At least 4 years leading teams or major cross-functional programs.
- Track record of increasing conversion at scale through structured experimentation.
- Experience optimizing against full-funnel economics (CAC, LTV, ROAS).
- Experience working in a headless CMS and with analytics and experimentation tools (e.g., GA4, Amplitude, BigQuery, Eppo, Coframe).
- Shipped a site redesign, information architecture overhaul, or design-system rollout at a consumer, marketplace, or technology brand.
- Can name specific AI tools in current workflow and provide concrete examples.
- Stood up a web or experimentation function, or owned a site's strategy, where none existed before.
- Aligned senior stakeholders across Brand, Product, Engineering, and Data without direct authority.
Skills
- Web strategy
- Digital experience
- Growth marketing
- Structured experimentation
- Full-funnel economics optimization
- Headless CMS
- Analytics tools
- Experimentation tools
- Site redesign
- Information architecture overhaul
- Design system rollout
- AI tools
- Web function establishment
- Stakeholder alignment
- React
- Next.js
- Tag management
Location
- New York City
Work Type
- Full-time
- Onsite
Experience Level
- 10+ years
- 4+ years leadership
Salary/Compensations
- $200K–$240K + equity
Benefits
- Unlimited vacation
- Health Insurance (including an option completely covered by Fora HQ)
- Dental & Vision Insurance
- Wellhub Memberships
- 401k plan with company match
- Commuter Benefits
- Supplemental Life Insurance
- Stock Options
About the Company
- Fora is a modern travel agency founded in 2021, empowering entrepreneurs with AI-driven tools, global supplier relationships, training, and community to build thriving travel businesses.
- The company is modernizing the $100B+ travel industry with AI integrated into advisor workflows.
- Fora's mission is to help the next generation of travel entrepreneurs turn their passion for travel into a fulfilling career.
- The team is mission-driven, customer-obsessed, and believes in the synergy of humans and AI.
- Employees gain hands-on experience with frontier AI tooling.
- Based in downtown New York City with 250+ full-time employees.
- Secured $60 million in Series D funding in 2026.
- Recognized as a LinkedIn Top Startup (2024), Fast Company's Most Innovative Companies (2023 and 2025), and TIME's 100 Most Influential Companies (2026).
Equal Opportunity
- Fora is committed to an equitable hiring process and an inclusive work environment.
- BIPOC and traditionally underrepresented candidates are strongly encouraged to apply.
- Fora prohibits discrimination based on race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression, or any other characteristic protected by law.