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About the Role

The Director for Digital Content and Website Communications provides strategic leadership for the University of Mount Saint Vincent's digital communications, advancing the institution's brand and strategic priorities. This role is key to strengthening enrollment, institutional reputation, and alumni engagement by developing innovative digital strategies.

Responsibilities

Lead the development and execution of a comprehensive digital content and website strategy aligned with institutional priorities.
Serve as the University's strategic lead for website communications, overseeing content, governance, user experience, accessibility, performance, and optimization.
Partner to develop and execute integrated digital campaigns and storytelling initiatives across web, social media, multimedia, and other digital channels.
Serve as a primary steward of the University's digital voice, brand, and messaging across websites and social media.
Lead the development, editing, publishing, and optimization of digital content, including website copy, landing pages, multimedia, and social media content.
Oversee website content strategy and management, including information architecture, navigation, content governance, user experience, content audits, and coordination with partners.
Collaborate to translate institutional priorities into effective digital experiences and content.
Lead initiatives in Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and AI-powered discovery.
Use analytics, audience insights, and performance data to evaluate digital content and website effectiveness.
Oversee social media strategy and content development, identifying opportunities to increase engagement and reach.
Direct and collaborate on multimedia content, including photography, videography, graphic design, and emerging formats.
Manage digital projects, vendors, consultants, and technology partners.
Monitor emerging digital technologies, platforms, audience behaviors, and recommend innovative approaches.
Provide guidance and training to campus partners on website content, social media, accessibility, SEO/AEO, brand standards, and digital best practices.

Requirements

Bachelor's degree (or higher) in marketing, communications, journalism, digital media, public relations, or a related field.
Seven or more years of progressively responsible experience in digital communications, content strategy, website management, marketing, communications, or a related field.
Demonstrated experience developing and executing digital content and website strategies that support organizational goals and measurable outcomes.
Strong experience managing or providing strategic oversight of websites and content management systems, preferably WordPress.
Demonstrated knowledge of SEO, AEO, analytics, digital performance measurement, and emerging AI-powered search and discovery platforms.
Excellent writing, editing, storytelling, and communication skills.
Experience managing social media strategy and content across multiple platforms.
Experience working with web developers, designers, IT professionals, agencies, consultants, and other external partners on digital projects.
Knowledge of digital accessibility, user experience principles, and mobile-first content practices.
Proficiency with Adobe Creative Cloud or comparable tools and experience working with multimedia content.
Strong project management, organizational, and problem-solving skills.
Demonstrated ability to work collaboratively across departments and effectively advise senior leaders and campus partners on digital strategy.
Creative, proactive, adaptable, and solutions-oriented approach.

Skills

Digital Content Strategy
Website Management
Marketing
Communications
Content Strategy
SEO
AEO
Analytics
Digital Performance Measurement
AI-powered search and discovery platforms
Writing
Editing
Storytelling
Social Media Strategy
Multimedia Content Creation
Project Management
User Experience
Digital Accessibility
Adobe Creative Cloud

Location

New York

Work Type

Full-time

Experience Level

Seven or more years of experience

Education Level

Bachelor's degree

Salary/Compensations

$100,000 - $110,000 per year

Benefits

Generous paid time off (vacation, sick leave)
Comprehensive health, dental, and vision insurance
100% employer sponsored Life Insurance & LTD benefits
403(b) Retirement plan with employer matching
Professional development opportunities
Tuition benefits for employees and their dependents
Employee Assistance Program

About the Company

Founded by the Sisters of Charity of New York, the University of Mount Saint Vincent is an academically excellent, authentically inclusive, Catholic and ecumenical liberal arts university.
The University combines a strong core curriculum with a full array of majors in the liberal arts and, within the tradition of liberal education, selected professional fields of study.
At Mount Saint Vincent, a student’s education extends beyond knowledge, skills, and preparation for work. We seek the development of the whole person.
In the spirit of Vincent de Paul and Elizabeth Ann Seton, we foster an understanding of our common humanity, a commitment to human dignity, and a full appreciation of our obligations to each other.