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About the Role
Spearhead the planning, execution, evaluation, and communication of data-driven digital results and insights. Develop and implement holistic, cross-channel measurement and testing plans to analyze performance using Tableau and other resources.
Responsibilities
- Research and infer media's impact on client KPIs through media, web, and business performance.
- Understand the impact of a full-funnel media approach and its various channels on client sales.
- Gain insight into customer acquisition cost and lifetime value.
- Ensure appropriate measurement, including the implementation of tagging and trafficking of media.
- Design and implement data visualizations within Tableau.
- Interpret digital media marketing data and analyze its effects on KPIs and ROI.
- Deliver analyses, insights, and actions through dashboards, deep dives, and infographics.
- Present results in a simple, story-telling fashion.
- Collaborate with partners and agency departments to keep analyses integrated and focused.
Requirements
- 3+ years of experience in media, marketing, or a related field.
- Strong working knowledge of Tableau, including building Dashboards in Tableau Desktop and data pipelines in Tableau Prep.
- Strong working knowledge of Marketing and Digital Marketing.
- Strong working knowledge of Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.).
- Experience presenting analyses to both small and large groups.
- Ability to collaborate with cross-functional teams and make recommendations.
Skills
- Tableau
- Tableau Desktop
- Tableau Prep
- Marketing
- Digital Marketing
- Google Analytics
- Adobe Analytics
- AdWords
- Facebook Business Manager
- DCM
- The Trade Desk
- SQL
- Analytical mind
- Entrepreneurial spirit
- Innovative strategic thinking
Location
- Knoxville
- Atlanta
Work Type
- Hybrid
Experience Level
- Senior
Education Level
- Bachelor's in Marketing or Analytics or equivalent work experience
Benefits
- Relocation assistance to Knoxville
- Family-oriented environment
- Dog-friendly offices
- Flexible PTO
- Generous parental leave
- Medical (PPO or High Deductible option) for employee + dependents
- 401(k) Participation
- Employer-paid Dental & Vision
- Promotions from within
- Varied and rapid career development
About the Company
- Tombras Analytics sits at the cornerstone of Connecting Data + Creativity for Business Results and delivers Diagnostic, Descriptive, Predictive and Prescriptive Analytics across both internal teams and a diverse global, national and regional client base.
- We are a passionate team of 20+ professionals dedicated to pushing the boundaries of analytics to help our clients discover opportunities, capitalize on trends, create efficiencies and improve marketing and business results for maximum growth.
Equal Opportunity
- Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
- Tombras is an E-Verify employer and participates in the E-Verify program.