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About the Role
In this role, you will support the marketing team, complete assigned initiatives, defined marketing strategies, and tactical plans. This includes executing go-to-market activities that support organizational goals such as driving buy rate and growth.
Responsibilities
- Manage execution and coordination of marketing plans to reach growth targets
- Develop, implement, and track business specific digital marketing initiatives, such as email, paid media, social, SMS, and JCOM/ecommerce.
- Design and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
- Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, physical / virtual events, etc.)
- Partner with Merchandising/Product team on all product launches and positioning.
- Monitor identified key KPI’s for the business & report findings
- Partner with analytics team to analyze and report on the performance and efficiency of campaigns using Salesforce Reports
- Leverage marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
- Establish relationships and communicate regularly with reps to understand their needs to support account growth (i.e. Buy Rate improvements, Net Account growth, Unit Sales, Gross Revenue, and EBITDA).
- Develop needed collateral, visual merchandising, digital and in-school event support for key events.
- Implement ways to help the reps evolve local marketing and grow local revenue through corporate marketing support.
- Prepare materials & products for special events, trade shows, etc.
Requirements
- BA/BS degree or equivalent combination of education and experience
- 2-3 years’ professional marketing experience
- Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods
- Experience in collateral development, marketing communications and overseeing digital channels (including web/ecommerce, print, email, paid search, paid advertising, SEO/SEM, social and SMS)
- Strong communication and interpersonal skills with ability to work effectively with all levels of the organization
- Willingness to learn, demonstrate creativity, and excel in a changing (and fast-paced) environment
- Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment.
Skills
- Social marketing experience
- Skilled in writing and editing content with an attention to detail
- Understanding of data / analytics
- Strong analytical skills
- Strong written and verbal communication skills
- Strong in editing content
- Excellent attention to detail
- Excellent time management skills
- Excellent organization skills with ability to manage multiple priorities/tasks effectively
Location
- Minneapolis, MN
Work Type
- Hybrid
- Full-time
Experience Level
- 2-3 years
Education Level
- BA/BS degree or equivalent combination of education and experience
Salary/Compensations
- $55,000 to $65,000
Benefits
- Competitive healthcare (health, dental, vision, coverage)
- Voluntary benefits including home and car insurance, pet insurance, flexible spending account
- 401K plan with immediate vesting
- Accrued paid time off
- Company paid holidays
- Tuition reimbursement after 6 months of service
About the Company
- Jostens leads the student commemoration market and has been serving local communities for over 125 years.
- We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country.
- Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year.
- We have 13 first-class facilities across the globe, from North America to the Caribbean.
- Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time.
- Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports.
- Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers.
- Jostens allows for a hybrid work setting that focuses on creating professional and personal development.
Equal Opportunity
- Jostens is committed to the full inclusion of all qualified individuals.
- Jostens is an Equal Opportunity Employer and complies with applicable employment laws.
- EOE/M/F/Vet/Disabled are encouraged to apply.