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About the Role
LeapXpert is seeking a Channel Marketing Manager to own global channel marketing with the primary goal of growing partner-sourced and partner-influenced pipeline. This senior individual contributor role combines strategic judgment with hands-on delivery, leading execution across regions and potentially managing agencies, contractors, and cross-functional contributors.
Responsibilities
- Own the global channel marketing plan, including joint marketing plans with strategic partners.
- Take new partnerships and integrations to market with content, webinars and field activation to generate more revenue via channels.
- Recruit, onboard, and enable partners, and shorten the time from signed partner to first closed deal.
- Audit partner programs, tools, and content, starting with the partner portal and partner pages on our website, and fix what's slowing partners down.
- Translate agreed PMM positioning into finished partner assets and campaigns, gathering inputs and driving delivery independently.
- Turn LeapXpert messaging into campaign-in-a-box kits partners can run: emails, webinars, landing pages and co-branded content.
- Support co-selling between partners and our global sales teams, from deal registration through joint account plans.
- Proactively identify, apply for and secure market development funds (MDF) from partners to expand campaigns that generate pipeline.
- Manage fund utilization, claims, and ROI reporting.
- Own the partner events calendar, from planning and budgeting to execution and pipeline measurement.
- Use CRM and marketing automation to run recruitment, onboarding and activation at scale.
- Report on partners onboarded, time to first deal, partner-sourced and influenced pipeline, and event and MDF ROI.
Requirements
- 8+ years of B2B SaaS marketing experience, including 5+ in channel or partner marketing for enterprise sales across multiple regions.
- Experience activating partners across segments, from enterprise down to SMB.
- A track record of building channel programs that generated measurable partner-sourced pipeline.
- A portfolio of assets you wrote and campaigns you launched, with examples to share.
- Hands-on experience with Microsoft or a similar technology alliance, including co-sell and marketplace.
- Working knowledge of reseller, SI, MSP, distributor and master agent models.
- Direct experience managing MDF budgets, approvals, claims and ROI, and maintaining partner portals.
- Proficiency with Salesforce or HubSpot, marketing automation, and a PRM platform.
- Experience marketing to regulated industries, especially financial services.
- Experience with public sector channels, including government aggregators.
- Multilingual proficiency: preferably Spanish (in addition to English).
Skills
- Channel Marketing
- Partner Marketing
- B2B SaaS Marketing
- Enterprise Sales
- Campaign Management
- Content Creation
- Webinar Execution
- Field Activation
- Partner Recruitment
- Partner Onboarding
- Partner Enablement
- Partner Portal Management
- Website Management
- PMM Positioning
- Campaign-in-a-box Kits
- Co-selling Support
- Deal Registration
- Joint Account Planning
- Market Development Funds (MDF)
- ROI Reporting
- Partner Events Management
- CRM
- Marketing Automation
- PRM Platform
- Microsoft Technology Alliance
- Co-sell
- Marketplace
- Reseller Models
- SI Models
- MSP Models
- Distributor Models
- Master Agent Models
- Public Sector Channels
- Government Aggregators
- Spanish Language Proficiency
Location
- Remote, United States
Work Type
- Remote
- Full-time
Experience Level
- Senior
About the Company
- LeapXpert has built the infrastructure that turns enterprise communication into intelligence enterprises can act on.
- The company is the leader in Governed Communication Intelligence.
- Their platform enables employees to connect with clients on consumer messaging channels, governs and captures every conversation as enterprise data, and converts that data into deployable intelligence.
- Governance is the foundation, and intelligence is the value.
- Their mission is to enable enterprises to build a governed communication infrastructure that makes trust structural, intelligence compound, and every client relationship more productive.
- LeapXpert recently announced a $180M growth investment.
- The company is recognized as a Visionary in the Gartner Magic Quadrant for Digital Communications Governance and Archiving for the second consecutive year.
- Hundreds of the world's most demanding enterprises trust LeapXpert.
- The company is growing fast and looking for sharp, driven people to help define and build the Governed Communication Intelligence category.
- Employees work on high-impact projects, collaborate with ambitious teams across the globe, and help shape a platform that is rewriting how enterprises communicate, govern, and compete.
Equal Opportunity
- LeapXpert values diversity and inclusion as critical components of our culture and success.
- We believe a diverse team with varied backgrounds, experiences, and perspectives fosters creativity, innovation, and mutual respect.
- We are committed to creating a welcoming and supportive environment where everyone can thrive regardless of ethnicity, gender identity, sexual orientation, age, religion, or ability.
- We actively seek to recruit and retain talent from diverse communities and encourage all qualified candidates to apply.