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About the Role
Urbanex is seeking a marketing manager to drive measurable customer growth across local markets by coordinating specialists, managing the marketing calendar and budget, and improving customer acquisition. The role requires a strong understanding of digital marketing channels and the ability to evaluate performance and make data-driven decisions.
Responsibilities
- Build a prioritized marketing plan by market and channel, including owners, deadlines, budgets, and expected outcomes.
- Direct tracking and SEO work, review recommendations, resolve dependencies, verify implementation, and hold partners accountable.
- Oversee Google Business Profiles, local listings, reviews, local content, and market-specific SEO.
- Coordinate with branches to obtain accurate service information, photos, and customer proof.
- Manage Google Ads and Local Services Ads performance, including budgets, lead quality, and opportunities to recover charges.
- Identify and help fix lead loss points between inquiry and initial service.
- Maintain a weekly scorecard by market and channel covering key performance indicators.
- Recommend budget adjustments based on customer outcomes and branch needs.
- Establish a reliable marketing operating rhythm within the first 90 days.
- Ensure leadership can identify productive efforts, conversion breakdowns, and recommended actions.
Requirements
- At least five years of experience managing performance marketing, preferably for a multi-location service business.
- Experience managing agencies, freelancers, or specialist partners and translating their work into a practical execution plan.
- Ability to work with sales and operations leaders, manage competing branch priorities, and follow projects through to completion.
- Willingness to complete a background check.
Skills
- Google Ads
- Local Services Ads
- Organic search
- Google Business Profiles
- Website conversion
- Lead follow-up
- Local SEO
- GA4
- Search Console
- Conversion tracking
- Analytical judgment
- Clear writing
- Strong organization
Location
- Nashville, TN
- Knoxville, TN
Work Type
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- Dependent upon experience
About the Company
- Urbanex Pest Control