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About the Role
The Art Director brings product to life across photography and motion, developing concepts from initial idea through to final delivery. This role involves leading on-set editorials, seeing work through post-production, and building 360 ideas for all touchpoints. It is a hands-on role for a fashion art director with strong on-set, motion, and post-production experience.
Responsibilities
- Partner with the Director, Brand Creative Lead to translate seasonal brand and product direction into editorial and motion concepts, mood boards, shot lists and visual treatments.
- Build every concept as a 360, multi-channel idea from the start, mapping how it translates across OOH, retail theatre and windows, owned social, paid media, eCommerce and CRM.
- Present concepts, casting, location and studio, styling and treatment direction to creative leadership for approval.
- Build the creative decks and shoot documents that set direction for production and execution across channels.
- Plan and shoot with every end use in mind, so stills and motion capture covers formats and crops for OOH, in-store, social, paid and digital placements.
- Lead the creative on set for product editorials, on figure and off figure (still life, flat lay, form), as well as lifestyle and campaign extension content.
- Direct all aspects of the shoot, including lighting, composition, talent direction, posing, styling and product presentation.
- Art direct motion content on set, from product films and short-form social video to campaign cutdowns and behind the scenes, working closely with directors, DOPs and videographers.
- Collaborate with photographers, stylists, hair and makeup, models and production partners to bring concepts to life.
- Make confident real-time decisions on set that protect the concept, the product and the schedule.
- Lead post-production through to final, including image selection, retouching direction, colour, video editing, sound and motion graphics review.
- Brief and manage retouchers, editors and motion designers, giving clear and consolidated feedback.
- Own final asset review and delivery, ensuring all content meets brand, quality and format requirements across brand, social, eCommerce, retail and paid media.
- Work with the in-house Social and Content teams on social-first concepts and content creation as needed.
- Partner with Producers and Production to plan shoots, manage resources and deliver within budget and timelines.
- Collaborate with Brand, Marketing, Product, Merchandising, eCommerce and Retail teams to deliver a cohesive brand experience.
- Step in to support eCommerce photoshoots when needed, upholding styling, lighting and image consistency standards.
- Bring forward new ideas, emerging trends and tools to elevate storytelling and improve how we work.
- Oversee freelancers and vendors assigned to projects.
Requirements
- 6+ years of progressive art direction experience in fashion, apparel, luxury or beauty, in-house, at a studio or at an agency.
- Fashion experience is required.
- Proven, hands-on experience leading fashion photoshoots in studio and on location, from concept and presentation through to final deliverables.
- Motion experience is required, including concepting, directing on set and guiding the edit for product films and short-form social video.
- Post-production experience is required, including image selection, retouching direction, colour and video edit review.
- A strong portfolio showing photography (on figure and off figure), motion and visual storytelling. Portfolio required with application.
- A proven understanding of 360 and multi-channel campaign execution, with experience seeing concepts through to OOH, retail theatre, owned social and paid media, not just a single hero image.
- Deep knowledge of lighting, composition, colour, styling and photo and video production workflows.
- A confident presenter who can sell an idea to leadership and lead a crew on set.
- Highly proficient in Adobe Creative Suite (Photoshop, Lightroom, Premiere, After Effects); Capture One and Figma an asset.
- Experience creating social-first content is a strong asset.
- Calm, organized and solutions-oriented under tight timelines, with a meticulous eye for detail.
- A collaborative team player who gives and takes feedback well and plays an active role in critiques and reviews.
- Degree or diploma in art direction, photography, design or a related field, or equivalent professional experience.
Skills
- Adobe Creative Suite (Photoshop, Lightroom, Premiere, After Effects)
- Capture One
- Figma
- Photography
- Motion
- Post-production
- Concept development
- On-set direction
- Visual storytelling
- 360 campaign execution
- Lighting
- Composition
- Color
- Styling
- Photo production workflows
- Video production workflows
- Social-first content creation
Location
- Toronto, Ontario, Canada
Work Type
- On-site
- Full-time
Experience Level
- Intermediate to Senior
Education Level
- Degree or diploma in art direction, photography, design or a related field, or equivalent professional experience
Salary/Compensations
- $86,000.00 - $121,000.00 / year
Benefits
- Comprehensive and competitive Total Rewards Program
- Opportunities for career growth
- Goose Rewards & ICON Rewards
- CG Gives (Donation matching and paid volunteer time)
- Access to tools and resources to support physical and mental health
- Inspiring leaders and colleagues
About the Company
- Canada Goose is an iconic lifestyle brand with an inspirational and authentic story, focused on inspiring and enabling people to thrive in the world outside.
- The company is driven by a purpose to embolden explorers and preserve the planet.
- Canada Goose believes in enduring any condition, observing every detail, and building a community that believes in living bravely and coming together to support game-changing people.
Equal Opportunity
- Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
- If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.