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About the Role
Praxis is seeking a Director, Brand Marketing & Operations to ensure our work reaches the intended audience, connects with our broader mission, and operates with clear plans and metrics. This role balances brand marketing and operations, focusing on defining target audiences, mapping customer journeys, leading brand planning and go-to-market strategies, and managing team operations, planning cadences, processes, and budget tracking.
Responsibilities
- Define and maintain Praxis' priority audience segments and map their journeys.
- Run audience research and translate findings into usable briefs.
- Maintain the Praxis brand house for audience clarity.
- Build and shepherd the annual Media, Brand and Product brand plan.
- Lead integrated go-to-market plans for launches and campaigns.
- Build cross-functional marketing plans with clear objectives, messages, channels, and KPIs.
- Support and integrate host recruitment and Course growth campaigns.
- Collaborate on positioning and messaging for a consistent brand.
- Manage the Praxis brand day-to-day, ensuring adherence to guidelines.
- Inform where and how Praxis appears across owned channels, events, and partners.
- Develop and manage placements with platform partners, churches, and universities.
- Ensure the editorial calendar supports audience and campaign goals.
- Shepherd the Praxis-wide go-to-market calendar.
- Set growth targets and track performance across various channels.
- Design and run experiments to optimize messaging and conversion paths.
- Plan and manage paid media campaigns.
- Own CRM and audience data strategy.
- Track brand performance by audience and campaign results.
- Integrate and own the Media, Brand and Product KPI scorecard.
- Establish the team's learning agenda by setting questions, tests, and review dates.
- Report on KPI achievement and recommend plan adjustments.
- Separate early signals from hard metrics for leadership.
- Design and run the team's operating cadences, including planning and reviews.
- Build processes and tools for connecting strategy to plans and delivery.
- Maintain visibility of priorities, resourcing, and progress.
- Serve as the team's primary link to Praxis Internal Operations.
- Represent Media, Brand and Product in Praxis-wide planning.
- Track spend against the Media, Brand and Product budget.
- Connect the team's operating cadence to media production operations.
Requirements
- At least ten years of experience as a brand and growth marketer who is also a strong operator.
- Fluent in growth and performance marketing.
- Ability to think in terms of audiences and customer journeys.
- Experience building plans, cadences, and scorecards to measure impact.
- Experience working across creative, product, and program teams.
- Experience working fluently in Praxis' suite (Airtable, Asana, Notion, Slack, Figma, Canva, Google Workspace) and with CRM, email, and analytics platforms.
- Demonstrate alignment with the Lausanne Covenant (1974) and the Cape Town Commitment (2010).
- Affirm The Apostles’ Creed.
- Demonstrate alignment with the mission to advance redemptive entrepreneurship.
- Combine operational excellence with a spirit of humility and service.
- Contribute to building an organization that embodies redemptive principles.
- Participate in shared rhythms such as daily team prayer and a company-wide weekly Sabbath.
Skills
- Audience strategy
- Brand planning and management
- Growth and performance marketing
- Integrated planning
- Partner and platform marketing
- Measurement
- Operations
- Collaboration
- CRM
- Email marketing
- Analytics platforms
Location
- New York City preferred
- Remote considered for highly experienced candidate
Work Type
- Full-time
Experience Level
- 10+ years
Salary/Compensations
- $120K to $155K
Benefits
- Fully paid health insurance for families
- 5% matching 401k
- Flexible vacation policy
- All travel expenses covered
About the Company
- Praxis began in 2011 to support and equip Christian entrepreneurs.
- Praxis is a 30+ person, NY-centric team advancing the redemptive imagination and action of founders, funders, and innovators motivated by their faith.
- Praxis is a $15M+/year nonprofit with ambitious growth plans.
- Praxis is expanding its venture-building work globally, organizing around major issues, and building media to activate the redemptive potential of Christians worldwide.
- Praxis aims to be a great organization to work at, excellent in its craft, and redemptive in its finances and programs.
- Praxis supports Christian founders, funders, and creative leaders doing redemptive work in business, the nonprofit world, and wider culture.
- The Media, Brand and Product team activates the redemptive potential of God's people through ideas, stories, and formational experiences.
- Praxis' other tasks include developing venture-building ecosystems and influencing major issues.