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About the Role
The Director of Global Title Marketing, Kids & Family leads the development, execution, analysis, and optimization of global marketing campaigns for select Paramount+ Kids & Family titles. This role is a key cross-functional leader responsible for developing campaigns that resonate with children across different age groups while also motivating parents and caregivers.
Responsibilities
- Lead the development, execution, analysis, and ongoing optimization of global go-to-market strategies.
- Translate series, film, character, and franchise attributes into differentiated campaign strategies that resonate with kids, parents, caregivers, and family co-viewers.
- Develop audience strategies that account for distinct developmental stages, interests, viewing behaviors, and levels of parental influence across preschool, kids, tweens, teens, and family audiences.
- Identify clear campaign objectives, audience priorities, strategic opportunities, and measures of success, holding team members and partners accountable.
- Apply a global perspective while recognizing regional differences in family dynamics, cultural relevance, content discovery, and children’s media consumption.
- Ensure campaign strategies and executions are age-appropriate, inclusive, brand-safe, and aligned with applicable privacy, advertising, and platform guidelines.
- Proactively identify key milestones, connect workstreams, resolve challenges, and ensure creative and tactical executions align with the overall strategy.
- Brief cross-functional teams on campaign strategy for cohesive, audience-led plans.
- Serve as a subject-matter expert and enthusiastic steward of assigned titles, characters, and franchises.
- Build marketing strategies that support both immediate title launch and long-term health, relevance, and growth.
- Partner with franchise, consumer products, licensing, retail, games, publishing, experiences, and other teams to create opportunities across the Paramount ecosystem.
- Foster productive and trusting relationships with key stakeholders for timely, collaborative, and efficient plan development and execution.
- Maintain and build the team’s knowledge of the Kids & Family landscape, including audience behaviors, platform trends, franchise development, and responsible marketing practices.
- Drive alignment among senior leadership and external partners, including creators, executive producers, filmmakers, talent, studios, and co-production partners.
- Clearly articulate the audience opportunity, campaign positioning, and strategic choices behind recommendations.
- Drive innovative thinking to develop 360-degree global stunts, partnerships, activations, and breakthrough campaign ideas.
- Identify opportunities to bring titles and characters into the real world through family experiences, fan events, cultural moments, educational initiatives, and strategic brand partnerships.
- Brief and lead “big idea” initiatives, managing internal teams and agency partners through execution.
- Evaluate ideas through the lenses of child appeal, parent or caregiver relevance, family participation, brand safety, and earned-media potential.
- Partner with Media and Campaign Management teams to lead the development and execution of media campaigns across platforms.
- Understand the challenges of reaching young audiences across various platforms including streaming, digital video, social platforms, gaming environments, connected television, family programming, and media focused on parents.
- Identify opportunities to reach parents and caregivers as content decision-makers while building organic excitement and cultural relevance among young audiences.
- Analyze audience research, campaign performance, competitive intelligence, and cultural trends to identify opportunities and inform strategy.
- Lead cross-functional reviews of awareness, consideration, engagement, viewing, acquisition, retention, co-viewing, repeat viewing, and franchise affinity, turning data into actionable recommendations.
- Combine quantitative data with qualitative audience knowledge, recognizing different roles in content discovery and viewing decisions.
Requirements
- Bachelor’s degree or equivalent professional experience.
- 7+ years of entertainment marketing experience.
- Demonstrated experience developing campaigns for kids & family content, family entertainment, animation, or youth-focused brands.
- Experience leading multi-channel campaigns from strategy through execution and performance analysis.
- Solid awareness of the distinct needs and behaviors of kids, tweens, parents, caregivers, and family co-viewing audiences.
- Demonstrated ability to market to young audiences responsibly and navigate relevant brand-safety, privacy, advertising, and platform considerations.
- Solid interpersonal skills and a proven ability to manage relationships with senior internal stakeholders, creators, talent, filmmakers, studios, agencies, and external partners.
- Robust strategic judgment and the ability to translate audience, cultural, creative, and business insights into actionable campaign strategies.
- Data-driven marketer with experience analyzing campaign performance and applying learnings to optimize results.
- Ability to manage multiple titles, priorities, and stakeholders within a dynamic and highly collaborative environment.
- Exemplary written, verbal, and presentation skills, with solid attention to detail.
- Experience marketing original series, films, animation, preschool content, or established Kids & Family franchises for a streaming service, studio, network, or entertainment brand.
- Experience developing campaigns that speak to both young audiences and parents or caregivers.
- Insight with emerging Kids & Family creators, platforms, fandoms, and digital content-discovery behaviors.
- Experience developing global campaigns and adapting strategies for different markets and cultures.
- Genuine affinity for Kids & Family entertainment, characters, storytelling, and fandom.
- A collaborative spirit, creative instincts, and a great sense of humor.
Skills
- Marketing strategy
- Kids entertainment knowledge
- Family viewing habits
- Franchise building
- Audience discovery and engagement
- Leadership
- Storytelling
- Collaboration
- Problem-solving
- Project management
- Global marketing
- Cross-functional leadership
- Data analysis
- Presentation skills
Location
- New York
- Burbank
Work Type
- Onsite
- Full-time
Experience Level
- Director level
- 7+ years of entertainment marketing experience
Education Level
- Bachelor's degree or equivalent professional experience
Salary/Compensations
- $124,000.00 - $155,000.00
Benefits
- Medical
- Dental
- Vision
- 401(k) plan
- Life insurance coverage
- Disability benefits
- Tuition assistance program
- PTO
- Bonus eligible
- Attractive compensation
- Comprehensive benefits packages
- Generous paid time off
- Complimentary subscriptions to HBO Max, Paramount+, and other Skydance streaming services and digital news products
- Robust employee engagement opportunities, including access to exclusive screenings and events, speaker series, volunteer activities and more
About the Company
- Skydance is a global entertainment company focused on building a thriving ecosystem where stories and worlds are imagined, brought to life, and experienced. They create content for all ages, anchored by strong content and deep fan connections. The company is described as creator-first, audience-focused, tech-forward, and globally scaled.
- Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.
Equal Opportunity
- Skydance is an equal opportunity employer (EOE).
- We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences.
- Consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.
- Qualified individuals with a disability may request a reasonable accommodation during the job application and/or recruitment process by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com.