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About the Role
The Paid Media Manager will run Sock Club's paid media program, including landing pages and conversion paths. Reporting to the Senior Digital Marketing Manager, you will co-own paid media strategy and execute across paid search, paid social, and shopping on Google, Microsoft Bing, LinkedIn, and Meta. You will manage budget and pacing against targets and improve conversion through landing page optimization and structured testing.
Responsibilities
- Plan, build, launch, and optimize paid search and shopping across Google Ads and Microsoft (Bing) Ads.
- Run paid social on LinkedIn and Meta, including B2B audience and account targeting.
- Lead keyword strategy across research, expansion, gap analysis, match types, negative lists, and ongoing reconciliation.
- Forecast and pace spend across monthly and quarterly budgets, with KPI outlooks and budget reallocation recommendations.
- Manage bids, targets, and channel mix against ROAS, blended ROAS, CAC, and CPL KPIs.
- Grow contacts and MQLs from paid while improving lead quality and track paid leads through the funnel.
- Own conversion tracking and attribution end to end, including GA4 events, platform tags, offline conversion imports, and value-based bidding.
- Build and test paid landing pages and forms in Heyflow, run conversion audits, and maintain a testing roadmap.
- Manage Sock Club's supplier presence and paid placements on promotional-products platforms and track pipeline contribution.
- Report paid performance to leadership and coordinate with other marketing teams for campaign alignment.
Requirements
- 4+ years of hands-on experience managing B2B paid media in-house or at an agency, with primary responsibility for paid search and paid social.
- Hands-on expertise in Google Ads, LinkedIn Ads, and Meta, plus working proficiency in Microsoft (Bing) Ads.
- Direct experience running Google Shopping and Performance Max, including product feed management.
- Proven track record of managing paid budgets to ROAS, CAC, and CPL targets while improving downstream lead quality.
- Experience implementing conversion tracking, including GA4 events and offline conversion imports from a CRM.
- Experience building and maintaining spend-pacing and forecasting models in spreadsheets.
- Strong analytical skills, with the ability to independently pull and analyze performance data in GA4 and a BI platform.
- Direct experience with landing page optimization, conversion rate optimization, and A/B testing.
- Experience marketing a considered, multi-stage B2B purchase where lead quality matters more than raw volume.
- Solid grasp of attribution in a multi-touch B2B funnel.
- Familiarity with SEO fundamentals is a plus.
Skills
- Google Ads
- Microsoft (Bing) Ads
- LinkedIn Ads
- Meta Ads
- Google Shopping
- Performance Max
- Product feed management
- Keyword strategy
- Budget management
- Forecasting
- ROAS
- CAC
- CPL
- Lead quality improvement
- Conversion tracking
- GA4 events
- Offline conversion imports
- Value-based bidding
- Landing page optimization
- Conversion rate optimization
- A/B testing
- Promotional-products platforms (SAGE, ESP, ASI, CommonSKU)
- Data analysis
- Spreadsheet modeling
- Attribution modeling
- AI for research, analysis, copy, and reporting
- Communication
- Organization
Location
- Austin, Texas
Work Type
- Hybrid
- Full-time
Experience Level
- 4+ years of hands-on experience
Education Level
- Bachelor's degree preferred but not required. Equivalent hands-on experience is welcome.
Salary/Compensations
- $90,000 to $120,000 base salary
About the Company
- Sock Club is a B2B custom sock company founded in 2012 and based in Austin, Texas.
- We design and manufacture branded socks for businesses, selling directly to companies for their own brands and through distributors and promotional-products partners.
Equal Opportunity
- Sock Club is committed to providing a workplace free from discrimination or harassment.
- We expect every member of the Sock Club community to do their part to cultivate and maintain an environment where everyone has the opportunity to feel included, and is afforded the respect and dignity they deserve.
- Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
- We examine our unconscious biases and take responsibility for always striving to create an inclusive environment that makes every employee and candidate feel welcome.