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About the Role

Oversee multiple national accounts for Canadian and global brands, leading account managers, strengthening client relationships, and driving organic growth while ensuring campaigns meet creative, operational, and financial expectations. You will own the broader client relationship, leading strategic conversations and providing counsel, while account managers handle day-to-day communication. Contribute to proposals and campaign development, then take ownership of delivery as programs move into market.

Responsibilities

Drive organic growth within existing accounts by understanding client priorities, strengthening relationships, and proactively bringing forward recommendations to expand our work.
Take opportunities from initial discussion through proposal development and securing additional business.
Oversee multiple account managers and their respective accounts, maintaining visibility across campaigns, deadlines, resources, and competing priorities.
Set clear direction, review work, and ensure managers have the guidance and support to deliver.
Partner closely with strategy, creative, and production teams to shape proposals, scopes, briefs, and campaign plans.
Take ownership of campaign delivery as programs move into market, ensuring teams and partners are prepared and execution meets agreed objectives and VIBRANT’s standards.
Hold teams accountable for accurate workback schedules, clear responsibilities, and quality deliverables.
Anticipate dependencies, resolve issues, and involve senior leadership when significant risks require additional support or decisions.
Be accountable for financial performance across assigned accounts, including budget accuracy, scope control, forecasting, cost tracking, and profitability.
Review financials with managers, address variances early, and ensure changes are documented and approved.
Apply strong attention to detail when reviewing proposals, budgets, timelines, production plans, and reports.
Coach and develop account managers through clear expectations, regular feedback, and practical support.
Stay actively connected to the experiential industry through activations, events, restaurants, cultural experiences, and networking.
Bring relevant observations, relationships, and recommendations into client conversations and campaign development.
Oversee campaign reporting and post-campaign reviews, assessing results, financial performance, and lessons learned.

Requirements

Approximately seven or more years of relevant marketing experience, including substantial experience leading experiential campaigns in an agency environment.
Proven ability to oversee multiple accounts and complex programs, balancing competing priorities while maintaining visibility across details, deadlines, and team workloads.
Experience managing and developing account managers, setting direction, reviewing work, and holding teams accountable for delivery.
Strong client relationship skills, including providing strategic counsel, navigating higher-level conversations, and resolving escalations with sound judgment.
Demonstrated success growing existing accounts through proactive recommendations, relationship development, and converting opportunities into additional business.
Strong financial management skills, with experience owning budgets, controlling scope, forecasting costs and revenue, and managing account profitability.
Excellent organization and attention to detail, with the ability to identify gaps, anticipate needs, and ensure teams are prepared for execution.
A deep enthusiasm for experiential marketing and an active interest in discovering activations, events, venues, and cultural experiences, building industry connections and applying that perspective to your work.
The ability to collaborate effectively with strategy, creative, and production teams, contributing to campaign development and leading delivery into market.
Confident written and verbal communication, including presenting proposals, recommendations, and campaign results.
Proficiency with Microsoft Office, particularly PowerPoint and Excel.
Flexibility to travel and attend activations and relationship-building events, including occasional evenings and weekends.

Skills

Experiential marketing
Client leadership
Team management
Commercial judgment
Strategic conversations
Client relationship management
Organic growth
Campaign delivery
Financial discipline
Project management
Budget management
Scope control
Forecasting
Cost tracking
Profitability management
Attention to detail
Collaboration
Written communication
Verbal communication
Presentation skills
Microsoft Office (PowerPoint, Excel)

Location

Canada

Work Type

Hybrid
Full-time

Experience Level

Associate Director
Seven or more years of relevant marketing experience

Education Level

Bachelor’s degree in marketing, business or a related field, or equivalent relevant experience

Salary/Compensations

$85,000 - $110,000

Benefits

Comprehensive health benefits
Generous vacation programs
Anniversary leave
Commission for Life program
Generous referral bonuses
Collaborative team environment
Opportunities for career development
Healthy work-life balance

About the Company

VIBRANT is a leading North American commercial marketing firm that brings success to clients by providing creative ideas, savvy marketing, and sales solutions.
We help accelerate and/or energize the commercial efforts of leading brands, start-ups, or challengers.
We bring unique brands to life through exciting events, festivals, and experiences across Canada.

Equal Opportunity

VIBRANT is an equal opportunity employer.
We are committed to building a diverse, inclusive, and empowered workplace.
If you require accommodations during the hiring process, please reach out to our Talent & Culture Team.
We do not use artificial intelligence to screen, evaluate, or select candidates. All applications are reviewed by our team.
VIBRANT does not conduct recruitment through personal email addresses. All hiring-related communication is conducted through our official domain and verified channels only.