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About the Role
Zello is seeking a Social Media & Content Specialist to enhance our brand presence across multiple platforms. This role involves creating compelling content, short-form video, and implementing a data-driven strategy to bring Zello's product, people, and culture to life online.
Responsibilities
- Own and execute Zello's social content calendar across LinkedIn, Instagram, TikTok, Facebook, and X, maintaining a consistent publishing cadence that drives growth.
- Apply a data-first approach to platform strategy, continuously testing content formats, posting cadence, and tactics to improve engagement, CTR, and organic performance.
- Research and implement emerging platform best practices to maximize reach without paid spend.
- Monitor competitor activity and industry trends to keep Zello's content relevant and differentiated.
- Build a curated network of relevant influencers and content creators aligned with Zello's target industries and brand values.
- Plan, script, film, and edit short-form video content optimized for social platforms.
- Produce promotional video content for marketing assets that drives traffic and supports campaign goals.
- Showcase the human side of Zello through team, culture, and company storytelling.
- Repurpose existing video assets into social-ready clips to maximize output and content longevity.
- Track and report on key performance metrics monthly and translate data into clear, actionable recommendations.
- Use performance insights to continuously refine content strategy.
- Present findings to the broader marketing team to ensure social is aligned with company goals and contributing to pipeline and brand awareness.
- Partner with product and marketing teams to build social content plans for product launches and feature releases.
- Support executive and team-led content to position Zello as a thought leader in frontline communication and connected worker technology.
- Turn case studies, interviews, and real-world use cases into compelling social content that builds trust and credibility with target audiences.
- Capture and distribute real-time social content at trade shows, conferences, and company events.
Requirements
- Managed social media accounts with a track record of measurable organic growth.
- Ability to translate complex or technical ideas into content that connects with a real audience.
- Comfortable planning, shooting, and editing short-form video.
- Skilled at pulling compelling narratives from various sources and collaborating with cross-functional partners.
- Ability to communicate data insights and translate them into actionable recommendations.
- Organized and self-directed, capable of managing multiple projects and deadlines.
- Curiosity about platforms and a drive for testing new formats and strategies.
- All Zello personnel are required to comply with defined security, privacy, and compliance requirements applicable to their role along with requirements that are applicable to all Zello personnel.
Skills
- Social Media Management
- Content Strategy
- Short-form Video Creation
- Video Editing
- Data Analysis
- Content Calendar Management
- Influencer Marketing
- Brand Storytelling
- Cross-functional Collaboration
- Performance Reporting
Location
- Remote
Work Type
- Full-time
Experience Level
- Mid-level
Benefits
- Competitive pay
- Equity with significant upside
- Intentionally designed benefits to encourage healthy and well-balanced employees
- Flexible schedules
- Time off
- Sabbatical after every five years of service
- Ping-pong table
- Free snacks
About the Company
- Zello is a voice-first communication platform, powered by industry-leading push-to-talk technology, to improve collaboration and productivity for desk-less workers.
- With over 175+ million users, Zello is the #1 rated push-to-talk app in the world, delivering 9 billion messages a month.
- Zello's company values are at the heart of what they do every day.
- Zello is proud to serve the frontline, privileged to connect people in times of crisis across the globe, and honored to support first responders.
Equal Opportunity
- Zello provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.