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About the Role
Jellyfish is seeking a Senior Manager, Retail Media to lead campaign strategy, activation, and performance across multiple retail media networks for a major, high-visibility household brand. This is a hands-on, client-facing role at the center of an account we are actively investing in and elevating. You will own a multi-retailer portfolio spanning Walmart Connect, Target Roundel, Criteo, and Home Depot's Orange Apron Media. We are looking for someone fluent in self-service retail media platforms who can build and defend a point of view with clients, and who treats budget governance and operational rigor as core to the craft rather than an afterthought. This is a senior seat with real autonomy. You will receive clear scope, priorities, and senior-level direction, and from there you will run your platforms end to end and lead the team supporting them, anticipating what the client and account leadership need and bringing solutions alongside the issues you raise.
Responsibilities
- Serve as primary platform owner across Walmart Connect (search and display), Target Roundel, and Criteo for Lowe’s, Costco, and Best Buy.
- Own campaign architecture and structure, keyword and targeting strategy, bid strategy, budget pacing, cross-retailer allocation, performance analysis, and tentpole planning through Deals Week, Circle Week, and holiday.
- Translate retailer-specific results into a coherent portfolio narrative: portfolio-level budget recommendations, incrementality perspective, and category and competitive context.
- Own the full operating rhythm for your platforms, not just campaign execution.
- Set agendas, present performance and recommendations directly to client stakeholders in weekly and monthly forums, flag risk early, and follow through on every commitment.
- Own pacing, spend caps, flight dating, and billing reconciliation for your platforms.
- Identify and escalate discrepancies such as misbilled activity, platform outages, and attribution gaps, and lead make-good and credit conversations with retailer partners.
- Build durable relationships with Walmart Connect, Roundel, and Criteo partner teams to unlock betas, secure support, and resolve issues quickly.
- Manage and develop the Associates and Senior Associates supporting your platforms.
- Set priorities, review and quality-check work, coach on platform craft and client communication, and give regular feedback.
- Document campaign structures, naming conventions, QA checklists, and optimization cadences.
- Set the standard for team and offshore execution partners, and hold the quality bar across everything that ships.
- Contribute to annual and quarterly planning, new product launch support plans, and test-and-learn roadmaps in partnership with account leadership.
Requirements
- 5+ years in retail media or commerce media, with hands-on, in-platform ownership of self-service retail media networks.
- Demonstrated depth in Walmart Connect and/or Target Roundel (TPA / self-service).
- Strong command of budget management fundamentals: pacing, caps, flighting, invoice reconciliation, and spend or billing discrepancy resolution.
- Demonstrated experience owning client-facing communication: leading performance readouts, defending recommendations, and managing expectations under scrutiny.
- Experience managing, mentoring, or directing junior team members such as Associates or Senior Associates, including delegating work, reviewing output, and developing people over time.
- Proven self-direction at a senior level: you have owned platforms or workstreams where you set the plan, executed it, and reported up.
- Exceptional organizational command across campaigns, budgets, timelines, and client deliverables, supported by structured trackers, documented process, and clean campaign taxonomies.
- Advanced Excel and analytical skills, with the ability to move from platform exports to an executive-ready story.
- US-based with availability to work core US business hours (Central or Eastern time zone preferred).
Skills
- Self-service retail media platforms
- Walmart Connect
- Target Roundel
- Criteo
- Budget governance
- Operational rigor
- Campaign strategy
- Campaign activation
- Performance analysis
- Client leadership
- Team leadership
- Process documentation
- Excel
- Analytical skills
- Skai
- Pacvue
- Tableau
- Looker
Location
- US-based
Work Type
- Full-time
Experience Level
- Senior Manager
- 5+ years in retail media or commerce media
Salary/Compensations
- $85,000 - $120,000 annually
About the Company
- Jellyfish is seeking a Senior Manager, Retail Media to lead campaign strategy, activation, and performance across multiple retail media networks for a major, high-visibility household brand.
- This is a hands-on, client-facing role at the center of an account we are actively investing in and elevating.
- We are looking for someone fluent in self-service retail media platforms who can build and defend a point of view with clients, and who treats budget governance and operational rigor as core to the craft rather than an afterthought.
- This is a senior seat with real autonomy.
- The account is in an active build phase. Platform structures are being rebuilt, the measurement approach is being redefined, and the retail media operating model is being designed now. You would join early enough to shape how it works and senior enough for your point of view to carry.