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About the Role
The Globe and Mail is seeking a Senior Marketing Manager to shape how Canadians discover and engage with the brand. This role sits at the intersection of audience, brand, content, and product marketing, leading initiatives to introduce new audiences to The Globe's journalism, journalists, and products, ultimately driving digital subscription growth.
Responsibilities
- Develop strategy and oversee execution of paid and organic marketing programs to increase qualified traffic, trial, and consideration.
- Partner with the audience team to increase discoverability of The Globe’s content and brand across social, video, and emerging platforms.
- Identify and capitalize on opportunities to attract new audiences through editorial features, sponsorships, events, partnerships, and/or product experiences.
- Own the planning and execution of integrated marketing campaigns that strengthen and differentiate The Globe brand.
- Translate editorial priorities and major news moments into compelling marketing opportunities.
- Act as a steward of The Globe’s brand guidelines, leading the organization on best practices.
- Lead go-to-market strategies for new product features, experiences, and audience-facing innovations.
- Develop positioning, messaging, and launch strategies for new products.
- Work closely with Product, UX, and subscriber engagement teams to identify and communicate user benefits.
- Establish clear goals and KPIs for all initiatives.
- Analyze campaign performance and audience behavior to identify insights and optimization opportunities.
- Use audience, platform, marketing, and research data to inform future strategy and investment decisions.
Requirements
- 7+ years of experience in audience development, growth marketing, brand marketing, content marketing, or product marketing.
- Experience leading and developing a small team.
- Experience with oversight of sponsorship marketing or partnership initiatives.
- Proven success driving measurable audience growth to support sales acquisition.
- Strong understanding of digital audience behavior, content distribution, and platform ecosystems.
- Demonstrated interest in new technology and AI.
- Experience leading integrated marketing campaigns across multiple channels.
- Experience leveraging data and insights to guide decisions.
- A strong interest in current events, business and investing news, and political coverage.
- Experience in media, publishing, subscriptions, technology, or content-driven products.
Skills
- Audience development
- Growth marketing
- Brand marketing
- Content marketing
- Product marketing
- Team leadership
- Sponsorship marketing
- Partnership initiatives
- Digital audience behavior analysis
- Content distribution strategies
- Platform ecosystem understanding
- New technology interest
- AI interest
- Integrated marketing campaign management
- Data analysis
- Insight generation
- Strategic planning
Location
- Toronto
Work Type
- Hybrid
Experience Level
- Senior
Salary/Compensations
- $101,600 to $127,000 per year
Benefits
- Competitive compensation
- Hybrid work environment
- Generous vacation
- Flexible work arrangements
- Parental leave top-up
- Competitive health and dental benefits
- Defined Benefit pension plan
- Annual wellness subsidy
- On-site chiropractor
- On-site registered massage therapist
- Employee and family assistance program
- Free digital subscription to globeandmail.com
- 40% off other Globe products
- Education assistance for external training courses
About the Company
- The Globe and Mail is a national icon and one of Canada’s most recognized media brands, trusted for high-caliber journalism.
- Committed to fostering diversity and inclusivity, reflecting all Canadians in stories and workforce composition.
- Proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and a signatory of the BlackNorth Initiative.
- Invests in employee growth through training and mentorship.
- Dedicated to making a positive difference in Canada.
Equal Opportunity
- The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported.
- Welcomes and encourages applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability.
- Tracks proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities).
- Offers accommodation for applicants with disabilities as part of its recruitment process.