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About the Role

Your mission as Brand Strategist is to build brands that create real, measurable business impact for infrastructure clients. This role requires travel and facilitating workshops with executive leaders. You will craft brand foundations and long-term strategies, establishing the direction for all subsequent deliverables and serving as a guardian of the brand throughout client relationships.

Responsibilities

Audit existing client brand identity materials, guidelines, and placements.
Create and distribute client surveys and pull key insights.
Conduct employee interviews.
Research and evaluate the market landscape, brand competition, and client positioning challenges.
Establish a baseline of brand health to measure impact.
Lead 2–3 day on-site workshops at client headquarters with executive leaders.
Build custom presentations to share research findings.
Facilitate discussion of purpose, mission, vision, value propositions, and values.
Challenge assumptions and gain executive buy-in on key messaging.
Visit jobsites and meet with client employees.
Develop the brand foundation: positioning, purpose, vision, value proposition, differentiation, brand pillars, audience messaging, tagline, and verbal identity.
Present, defend, and revise strategy with clients.
Connect strategy to business goals, recruiting, customer experience, and marketing.
Translate strategy into direction for web, production, and social teams.
Lead the strategic relationship with client executives.
Run periodic brand and account audits that measure results against baseline.
Lead annual strategic account planning with clients and recommend next scopes of work.
Deliver clear handoff briefs to web and production teams.
Review creative work for alignment with strategy and brand standards.
Identify gaps in our process and recommend improvements.

Requirements

3-5+ years of brand strategy experience at an agency or consultancy, including leading B2B positioning and messaging work.
A portfolio of brand strategy and verbal identity work you developed, with the rationale behind your decisions.
Senior-level brand copywriting ability.
Experience facilitating multi-day workshops with executive teams.
Experience presenting to and building trust with executive stakeholders.
Experience writing briefs for and collaborating with designers, writers, developers, and video teams.
Ability to manage 6–8 concurrent engagements.
Willingness to travel 3–9 days per month.
Largely available to work within CST hours (9 AM-5 PM CT).
Strong desire to make a positive impact through design for hardworking / construction industries.
You are a great listener and question-asker.
You can build rapport quickly and easily.
You think critically, have a healthy skepticism of superficial answers, and have a deep curiosity to understand.
You’re a quick learner and comfortable with context switching.
You have a “get it done, do it well” mentality.
You take ownership.
You have high standards without being precious.
You’re dependable and collaborative.
You understand that working at an early-stage company sometimes means wearing multiple hats and adapting as the needs of the business evolve.
Strategists are expected to use AI intentionally and critically. Submitting unedited AI-generated writing, relying on AI for concept development, or skipping the thinking behind the work is not acceptable.
For this application, your final submission must be written in your own words and voice.

Skills

Brand strategy
B2B positioning
Messaging
Verbal identity
Brand copywriting
Workshop facilitation
Presentation
Collaboration
monday.com
Figma
Google Slides
AI tools for research, competitive audits, and synthesis

Location

Remote

Work Type

Full-time
Remote
Flexible hours

Experience Level

3-5+ years

Benefits

Health insurance (United) — FieldWrk covers 85% for full-time employees, 50% for families + optional HSA match
Vision / dental insurance — FieldWrk covers 100%
Two weeks paid holiday rest at the end of the year
Flexible PTO policy — We encourage everyone to take 2-3 weeks off per year, outside of our standard company holidays
Life, disability, accident, critical illness, and cancer insurance plans
401k / retirement plans — Available after three months of employment
Paid parental leave
Dirty boots — see really cool massive earthwork, demolition, mining, and construction projects
Work for a company that cares for, trusts, and empowers their people
Eligible for performance bonus/profit sharing after 6 months of employment
Remote work and flexible hours within a 40-hour work week

About the Company

FieldWrk is a mission-first B2B branding agency built for the essential people and companies who build and maintain our world.
Our mission is to help hardworking people and companies reach their full potential, starting with our team.
We are a strategic agency that offers branding, web design and development, field photo and video production, and digital marketing services.
We partner with leaders in civil construction, heavy equipment, waste and environmental services, energy, and critical infrastructure to build brands that work as hard as the people behind them.
Our mission to help hardworking people reach their full potential starts with our team.
We bring together branding and marketing experts who care deeply about the industries we serve, and invest in developing their talents through collaboration, mentorship, benefits, and a team culture unlike any other.

Equal Opportunity

We are devoted to building an inclusive and supportive culture at FieldWrk. We're proud to offer equal employment opportunities (EEO) to all regardless of race, gender, sexual orientation, ethnicity, disability, or veteran status.