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About the Role

LeapXpert is defining the Governed Communication Intelligence category and needs a product marketer to make it clear, credible, and compelling to demanding enterprises. You will own product positioning, launches, and sales, translating complex capabilities into resonant stories for compliance, IT, risk, and front-office buyers. You will bridge Product, Sales, and Marketing by converting market insights into differentiated messaging, equipping the sales team, and executing impactful launches.

Responsibilities

Build sales toolkits including pitch decks, battlecards, solution briefs, demo narratives, ROI calculators, and objection-handling guides.
Train Sales, SDRs, and Customer Success on messaging, competitors, and new releases.
Provide core messaging and reusable launch assets for Channel Marketing campaigns.
Support strategic deals and executive briefings with tailored content.
Create positioning, messaging, and value propositions for products and initiatives.
Maintain the messaging source of truth and product capability claims register.
Develop buyer personas and use cases for regulated markets and emerging verticals.
Translate technical and regulatory concepts into differentiated narratives for business and technical audiences.
Manage releases through the NPI process, from messaging guidelines to field readiness.
Collaborate with Product and Engineering at the sprint level, including testing features and understanding the roadmap.
Partner with Product Management on roadmap priorities, pricing and packaging input, and release communications.
Measure launch impact on adoption, pipeline, and win rates, and iterate.
Own competitive intelligence in communication compliance, archiving, and supervision.
Conduct win/loss analysis and customer interviews, feeding insights back to Product, Sales, and leadership.
Support analyst relations, customer advocacy, case studies, and references.

Requirements

7+ years of B2B product marketing experience selling into large enterprises, at startups, tech, or SaaS companies.
Experience owning launches and positioning end-to-end without close supervision.
Proven ability to shape strategy, not just execute.
Track record of launching products and building positioning that measurably moved pipeline, adoption, or win rates.
Technical depth to explain APIs, integrations, and AI agents to both technical and business buyers.
Credibility with engineers.
Precision in fact-checking before publishing and pushing back on unsupported claims.
Exceptional writing and storytelling skills to simplify complex, technical products.
A portfolio of messaging, launch, and sales assets with examples of their use.
Proven ability to build sales enablement that the field utilizes.
Strong cross-functional influence to align Product, Sales, and Marketing without formal authority.
Data-driven approach, comfortable using marketing analytics tools (e.g., HubSpot, Salesforce) to measure impact.
Comfortable working across US, EMEA, and APAC time zones, with regular overlap, especially US hours.
Fluent with AI tools in personal workflow.

Skills

Product Marketing
Positioning
Messaging
Go-to-Market Strategy
Product Launches
Sales Enablement
Competitive Intelligence
Buyer Persona Development
Use Case Development
Technical Translation
Regulatory Concepts
API Explanation
Integration Explanation
AI Agent Explanation
Cross-functional Influence
Data Analysis
Marketing Analytics Tools (HubSpot, Salesforce)
AI Tools

Location

Remote, United States

Work Type

Remote
Full-time

Experience Level

Senior

About the Company

LeapXpert has built the infrastructure to turn enterprise communication into actionable intelligence.
The company is the leader in Governed Communication Intelligence.
Their platform enables employees to connect with clients on consumer messaging channels, governs and captures conversations as enterprise data, and converts data into intelligence for teams, AI agents, and business decisions.
Governance is the foundation, and intelligence is the value.
The company's mission is to enable enterprises to build a governed communication infrastructure that makes trust structural, intelligence compound, and client relationships more productive.
LeapXpert recently announced an $180M growth investment.
The company is recognized as a Visionary in the Gartner Magic Quadrant for Digital Communications Governance and Archiving for the second consecutive year.
Hundreds of enterprises trust LeapXpert for their client conversations.
The company is growing fast and looking for driven individuals to define and build the Governed Communication Intelligence category.
Employees work on high-impact projects, collaborate with global teams, and shape a platform that redefines enterprise communication, governance, and competition.

Equal Opportunity

LeapXpert values diversity and inclusion as critical components of our culture and success.
A diverse team with varied backgrounds, experiences, and perspectives fosters creativity, innovation, and mutual respect.
The company is committed to creating a welcoming and supportive environment where everyone can thrive regardless of ethnicity, gender identity, sexual orientation, age, religion, or ability.
We actively seek to recruit and retain talent from diverse communities.
All qualified candidates are encouraged to apply.