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About the Role

The Assistant Manager, US Consumer Services Marketing will support the planning, development, and execution of marketing initiatives across Western Union’s US Consumer Services portfolio. This role will manage multiple marketing programs from concept through execution, working closely with various internal and external partners. The successful candidate will be a highly organized marketing professional capable of translating business priorities into actionable marketing plans and managing complex approval processes.

Responsibilities

Support the development and execution of integrated marketing initiatives across US Consumer Services products.
Manage assigned marketing programs from initial planning through performance reporting.
Translate business objectives and product requirements into clear marketing strategies and campaign plans.
Maintain marketing calendars, project plans, and status reports.
Coordinate with internal and external stakeholders to gather requirements and resolve issues.
Identify project risks, dependencies, and resource needs, and escalate issues when appropriate.
Support the development of annual marketing strategies, roadmaps, and campaign calendars.
Coordinate the development and deployment of customer marketing campaigns across various channels.
Manage creative development, proofing, internal review, and approval processes.
Support the development of business-to-consumer and business-to-business marketing content.
Coordinate website and landing-page updates.
Support ongoing customer communication programs.
Ensure all materials align with brand standards, product positioning, and regulatory requirements.
Coordinate localization and translation activities when programs require multilingual customer communications.
Develop sales enablement materials that communicate the US Consumer Services portfolio.
Manage the development of sales brochures, product sheets, presentations, and other collateral.
Support the creation and maintenance of product playbooks.
Coordinate the production and distribution of retail marketing materials.
Partner with sales and field teams to understand market needs and develop supporting materials.
Support the design and execution of agent marketing pilots and incentive programs.
Serve as a central marketing point of contact for assigned US Consumer Services initiatives and product launches.
Partner with various teams to execute marketing programs.
Coordinate partner and stakeholder reviews, consolidate feedback, and manage revisions.
Support marketing activities for new product launches, integrations, and changes.
Facilitate recurring project meetings, document decisions, and communicate status updates.
Help establish repeatable processes, templates, and workflows that improve marketing execution and collaboration.
Coordinate campaign measurement and performance reporting across various channels.
Work with analytics teams and external partners to obtain campaign results and evaluate effectiveness.
Prepare performance readouts, presentations, and business reviews for internal stakeholders.
Maintain accurate records of project status, approvals, deliverables, decisions, and results.
Use performance insights to recommend improvements to future campaigns.
Support budget administration activities, including purchase requests and invoice processing.
Coordinate with external agencies, printers, and other marketing vendors.
Manage production schedules, estimates, proofs, approvals, fulfillment, and distribution.
Monitor vendor deliverables to ensure quality, accuracy, and timely completion.
Support inventory management for printed collateral and promotional materials.
Help identify opportunities to improve production efficiency, reduce costs, and streamline marketing workflows.

Requirements

3+ years of experience in marketing, campaign management, project management, communications, product marketing, partner marketing, or a related field.
2+ years of experience in organizational and project-management skills, with demonstrated ability to manage multiple priorities and deadlines in a fast-paced environment.
Experience coordinating marketing projects from concept through execution.
Experience developing customer communications, digital content, sales enablement materials, or retail marketing assets.
Ability to coordinate cross-functional teams and manage complex review and approval processes.
Ability to translate business and product requirements into clear, customer-focused marketing materials.

Skills

Marketing
Campaign Management
Project Management
Communications
Product Marketing
Partner Marketing
Organizational Skills
Customer Communications
Digital Content Creation
Sales Enablement Material Development
Retail Marketing Asset Development
Cross-functional Team Coordination
Complex Review and Approval Process Management
Business Requirement Translation
Product Requirement Translation
Customer-focused Marketing Material Development
Financial Services Marketing
Payments Marketing
Consumer Products Marketing
Retail Services Marketing
Regulated Industry Marketing
Integrated Marketing Campaigns
Digital Marketing
Email Marketing
Social Media Marketing
Website Management
Retail Channel Marketing
Partner Channel Marketing
Creative Development Coordination
Print Production Management
Localization Coordination
External Vendor Relationship Management
Paid Media Management
Search Engine Optimization (SEO)
Campaign Measurement
Content Management Processes
Sales Enablement Material Development
Product Playbook Development
Field Marketing Program Development
Project Management Tools (Microsoft Lists, SharePoint, Jira, Smartsheet, or similar)
Independent Work
Anticipating Project Needs
Structuring Complex Initiatives

Location

Work Type

Hybrid

Experience Level

Assistant Manager

Education Level

Bachelor's degree in marketing, communications, business, or a related field.

Salary/Compensations

$89,000 to $95,000 per year

Benefits

Short-term incentives
Multiple health insurance options
Accident and life insurance
Best-in-class development platforms
Medical, dental, vision, and life insurance
Paid time off
Parental leave
Global adoption assistance
401(k) plan

About the Company

Western Union is well positioned to become the world’s most accessible financial services company, transforming lives and communities.
More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.
We make financial services accessible to humans everywhere.

Equal Opportunity

We are passionate about honoring our employees’ identities and fostering a feeling of belonging.
Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve.
We do not discriminate based on race, color, national origin, religion, political affiliation, sex, including pregnancy, sexual orientation, gender identity, age, disability, marital status, or veteran status.
The company will provide accommodations to applicants, including those with disabilities, during the recruitment process in accordance with applicable laws.