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About the Role
The Senior Buyer, Integrated Investment prepares, negotiates, and documents media buys for clients. This role involves training Assistant Buyers, supporting Supervisors/Managers with documentation, and working within an integrated media investment team to ensure flawless media executions grounded in insights and experience.
Responsibilities
- Ownership and management of campaigns (TV, Radio, and Connected TV).
- Independently negotiate media campaigns directly with sales representatives.
- Develop a media schedule that satisfies campaign parameters and brand objectives.
- Execute all relevant revisions to the media buy.
- Explore promotional or value-added opportunities where applicable.
- Negotiate compensation as required.
- Proactively advise the team of any variations to execution of media plans.
- In partnership with the media planning team address market concerns, timing, and brand attribution.
- Prepare and present pre-buy/post-buy reports.
- Conduct third party audits as required.
- Upload media buys and track changes with a high level of accuracy.
- Responsible for solving and clearing billing discrepancies/queries, and managing the Budget Control reports (BCR) in a timely manner.
- Request submissions for upcoming campaigns from media partners.
- Ensure clear communication with the planning teams (i.e. involvement in briefs).
- Prepare market analyses.
- Provide guidance and direction to the planning teams on buying conditions.
- In partnership with manager, lead the evaluation or cost value analysis of sponsorships and integrations.
- Assist with training junior employees on tools and processes.
- Act as a resource for Assistants and Buyers on questions/concerns regarding complex requests.
- Proactively assist with the preparation of media Point of Views (POVs).
- Develop and foster relationships with media partners.
- Train and motivate junior employees.
Requirements
- Post-secondary education or equivalent professional experience – University/College degree in advertising/marketing preferred.
- Minimum two (2) years’ experience in media investment (must have TV, Radio, and Connected TV experience).
- Previous experience buying in major markets, national networks and specialty.
- Ability to negotiate effectively.
- Strong learning agility, with a passion for continuous development.
- Client service oriented.
- Strong analytical and financial acumen.
- Excellent communication skills (both written and verbal).
- Highly developed organizational skills with a strong attention to detail and accuracy.
- Ability to work well and multi-task.
- Proactive approach to problem solving, assisting the team, self-development, etc.
- Ability to work collaboratively as well as independently.
- Experience presenting is an asset.
- Proficient with media research tools.
- Proficient in Microsoft Office Suite (i.e. PowerPoint, Microsoft Word, and Excel).
Skills
- Media Investment
- TV Buying
- Radio Buying
- Connected TV Buying
- Negotiation
- Media Scheduling
- Campaign Management
- Reporting
- Auditing
- Billing Discrepancy Resolution
- Market Analysis
- Training
- Relationship Building
- Microsoft Office Suite (PowerPoint, Word, Excel)
- Media Research Tools
Location
- Onsite (minimum 3 days a week)
Work Type
- Hybrid
Experience Level
- Senior
- Minimum 2 years experience
Education Level
- University/College degree in advertising/marketing preferred
- Post-secondary education or equivalent professional experience
Salary/Compensations
- $50,000 - $60,000
About the Company
- Omnicom is committed to hiring and developing exceptional talent.
- We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
- We strongly believe that celebrating what makes us different makes us better together.
- Join us—we look forward to getting to know you.
- We will process your personal data in accordance with our Recruitment Privacy Notice.
Equal Opportunity
- To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.