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About the Role
This role focuses on Performance Management and Programmatic Planning, requiring a deep understanding of media technologies and data-driven strategies to exceed client expectations and drive campaign success.
Responsibilities
- Master media and buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges.
- Understand client performance objectives and develop successful segmentation and optimization strategies.
- Utilize analytical and quantitatively driven techniques to exceed client performance expectations.
- Set campaign strategies, including targeting, bidding, platforms, data usage, and downstream client funnel optimization.
- Make compelling arguments based on data and results for increased client data access.
- Execute and manage day-to-day performance of client campaigns.
- Mine campaign, ad server, impression, and user data to identify key performance drivers and growth opportunities.
- Develop at least two best practices annually to drive incremental business growth.
- Collaborate with the Product team to enhance trading technologies and define future capabilities.
- Execute Omnicom and 3rd party planning, activation & measurement tools as client needs dictate.
- Assist Agency teams with client strategy development, annual account plans, and marketing solutions.
- Develop best-in-class solutions in close collaboration with agency account teams and brand clients.
- Increase Programmatic revenue and/or market share through new client development and upsell.
- Translate client goals and KPIs into platform activation strategies and tactics.
- Develop and implement media mix logistics, definitions, and processes at the client level.
- Communicate day-to-day format, screen, and platform performance to clients and agencies.
- Demonstrate leadership through influence with Agency and Programmatic counterparts.
- Train team members on Programmatic Buying best practices.
- Develop relationships with other Programmatic Buying professionals to share best practices.
- Maintain a deep technical understanding of Omnicom and 3rd party planning, activation & measurement tools.
- Develop people and team management skills.
Requirements
- Master media and buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges.
- Understand client performance objectives and develop successful segmentation and optimization strategies.
- Utilize analytical and quantitatively driven techniques to exceed client performance expectations.
- Set campaign strategies, including targeting, bidding, platforms, data usage, and downstream client funnel optimization.
- Make compelling arguments based on data and results for increased client data access.
- Execute and manage day-to-day performance of client campaigns.
- Mine campaign, ad server, impression, and user data to identify key performance drivers and growth opportunities.
- Develop at least two best practices annually to drive incremental business growth.
- Collaborate with the Product team to enhance trading technologies and define future capabilities.
- Execute Omnicom and 3rd party planning, activation & measurement tools as client needs dictate.
- Assist Agency teams with client strategy development, annual account plans, and marketing solutions.
- Develop best-in-class solutions in close collaboration with agency account teams and brand clients.
- Increase Programmatic revenue and/or market share through new client development and upsell.
- Translate client goals and KPIs into platform activation strategies and tactics.
- Develop and implement media mix logistics, definitions, and processes at the client level.
- Communicate day-to-day format, screen, and platform performance to clients and agencies.
- Demonstrate leadership through influence with Agency and Programmatic counterparts.
- Train team members on Programmatic Buying best practices.
- Develop relationships with other Programmatic Buying professionals to share best practices.
- Maintain a deep technical understanding of Omnicom and 3rd party planning, activation & measurement tools.
- Develop people and team management skills.
Skills
- Performance Management
- Programmatic Planning
- DSPs
- DMP
- 3rd party ad servers
- Manual exchanges
- Segmentation strategies
- Optimization strategies
- Analytical techniques
- Quantitative techniques
- Data analysis
- Campaign strategy
- Targeting
- Bidding
- Platform management
- Data usage
- Client funnel optimization
- Media mix logistics
- Omnicom tools
- 3rd party planning tools
- Activation tools
- Measurement tools
Location
- Office (minimum three days a week)
Work Type
- Hybrid
Experience Level
- Mid-level
Salary/Compensations
- $70,000 - $80,000
- $75,000-$80,000
About the Company
- Omnicom is committed to hiring and developing exceptional talent.
- We believe that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
- We strongly believe that celebrating what makes us different makes us better together.
Equal Opportunity
- Omnicom is committed to hiring and developing exceptional talent.
- We believe that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.
- We strongly believe that celebrating what makes us different makes us better together.